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Emerge Series Running Number
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Start - Day / Date / Time
End - Day / Date / Time
Headshot - Guest Speaker 1
Name - Guest Speaker 1
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18
How To Position Your Brand To B2B Customers And Investors
How To Position Your Brand To B2B Customers & Investors Branding has often been associated with B2C brands but it is actually more important for B2B companies because of The Risk Factor. Buying a B2B product entails more risk because they usually cost more than consumer products, and if a B2B product fails to perform, the results are often more catastrophic. That is why B2B buyers tend to gravitate to The Strongest Brand In Their Price Range. There are many differences between B2B and B2C brands that require that B2B companies position and market themselves differently. There are also a lot of things B2B brands can learn from their B2C cousins. We have invited B2B branding expert, Mr. Jacky Tai, author of 7 brand strategy books, to share with you on how you can use certain techniques to build a strong B2B brand on your own. Jacky's presentation will cover the following topics: 1. The biggest differences between B2B and B2C branding. 2. The 4 key factors B2B buyers use to determine which brand to buy from. 3. The building blocks that you can use to build a strong B2B brand. 4. The techniques you can use to market your B2B brand more effectively. Join us in this webinar on 22 April 4 - 6 PM if you are trying to find an edge for your B2B brand.
NoYes22/04/202122/04/2021
Jacky Tai
Founder
Unbroken Branding
Jacky is the author of 6 acclaimed brand strategy books including B2B, Killer Differentiators, Get A Name, and Brand Zero, will share with you all of the above.
Alan Ng
Chairperson
Brands For Good
Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.