Brands For Good aims to spearhead a community as the standard-bearer for a new social movement that cares for the environment and its people.

Brands For Good 2020
Timeline

Brands For Good 2020
Nomination Deadline
31st May 2020

Info
Session

2nd
April (Thu)

Brands For Good -
Infosession 02

Date: 2nd April (Thurs)
Time: 11:30am till 1:30pm
Dress Code: Business Casual

Venue: 
BoP Hub, The BESCO Building
26 Ubi Road 4,
Level 2
The SDG Centre,
Singapore 408613.

Nomination
Period

Now till
31st May

Submission
Deadline

30th June

Judging Period & Interview

31st July

Gala Dinner 2020

24th Sep

Business Times
Feature

20th Oct

50%
Impact

Measured result of activities
towards the organization's
social responsibilities

15%
Accountability & Transparency

15%
Profit & Growth

The organization has shown market validation of its products & services from a financial perspective

10%
Engage Stakeholders

The organization identifies its stakeholders and in doing so, engages, respects, considers and responds to the interests of stakeholders
Measured result of activities
towards the organization's
social responsibilities

10%
Mission & Values

The organization is clear of its core values and principles, and shows a commitment to address the impact of its activities and decisions on stakeholders' interest

Subject

Submission Guide

Elaboration

Examples

Submission Guide

Subject

Elaboration

Examples

Submission Guide

(C1) Environment

Elaboration

Examples

Examples

Brands For Good Categories

[01] Business For Good

Businesses that have successfully implemented differentiated business models and/or innovative internal processes to achieve not only economic but also social and environmental goals

[02] Capital For Good

Investment funds (including venture capitals and family offices) that are generating good return on investment from their successful selection and investment in companies that achieve not only economic but also social and environmental goals.

[03] Design For Good

The design of a product that has created significant social and/or environmental benefit. Product is commercialised and showing market success.

[04] Leadership For Good

Purpose-driven brands, companies and/or individuals that have shown industry and ethical leadership towards meeting impact goals and social change.

[05] Technology For Good

The invention or innovation of technology that addresses social and/or environmental challenges and capture market opportunities.

Judging Components

Judging Process

Step 1
Step 2
Step 3
Step 4
Step 5
Submission Compilation
Score Card
by Judges
Tabulation & Ranking
Judging 
Interviews
Awards

Documents Required for Submission:

  -Nomination Form

  -ACRA Business 
   Registration Profile

  -Past 2 years
   financials

  -Presentation Report

Each submission will be compiled and scored by at least three judges in a confidential scorecard 

Scores will be aggregated and tabulated in a ranked order

Top three in each category will be interviewed for the top position

All winners will receive accolades during the Gala Dinner with showcase for the top position in each category

Submission Guidelines for Powerpoint Presentation

Based on your nomination category selected
(as submitted in your Nomination Form),
(A) Environment, (B) Workplace or (C) Community,
please follow the submission guidelines in your powerpoint
to explain your corporate impact.

The data presented in your powerpoint is strictly confidential and is only viewed by the Brands For Good Judging Committee only.

For your convenience,
we have a downloadable version
of the "Submission-Guidelines" for your PPT Presentation.

<< Do click on the PDF icon on the left

[A] Corporate Level

[A1] Business Model

  • Describe the company’s business model

  • Briefly introduce the company, industry and business that the company operates in:
     

    • e.g revenue model,

    • business activities,

    • unique selling proposition.

  • Do include:
     

    • business activities

    • products and services as well as

    • company milestones and

    • achievements.

Examples

Elaboration

Submission Guide

Subject

[A2] Company Values

  • Describe the Company’s:
     

    • Mission,

    • Values and

    • Brand Concept.

  • What is the:
     

    • significance of
      the brand and

    • what does it mean to

      • customers,

      • employees,

      • partners and

      • society.
         

  • Do explain the Brand’s:
     

    • competitive advantages as well as

    • any marketing strategies surrounding these values.

  • Specifics could include:
     

    • corporate beliefs,

    • Brand Vision &

    • Mission, Brand Values,

    • Brand Promise.
       

  • How are these institutionalised within the organisation and translated in its communication?

[B] Stakeholder Level

[B1] Branding

  • Briefly describe the stakeholders to the brand

  • Describe the groups of people (individuals, companies, organisations, society) that the brand identifies are key stakeholders and
     

  • why are they important to the brand.

  • These may include:
     

    • shareholders,

    • customers,

    • suppliers,

    • employees, community,

    • media.

Examples

Elaboration

Submission Guide

Subject

[B2] Brand
Communiction

  • Do share how the brand determines the needs of its stakeholders

  • Translating the brand mission and values into action:
     

    • do share the processes used in determining the interest of the stakeholders
       

  • Explain any other practices and initiatives that the brand conducts to ensure responsibility
    to stakeholders.

  • This could be through:
     

    • regular meetings,

    • feedback sessions,

    • experience gathering,

    • through online media:

      • owned,

      • earned and/or

      • paid media,

      • public or

      • private discussions.

[B2] Brand
Communiction

  • Do share how the brand determines the needs of its stakeholders

  • Translating the brand mission and values into action:
     

    • do share the processes used in determining the interest of the stakeholders
       

  • Explain any other practices and initiatives that the brand conducts to ensure responsibility
    to stakeholders.

  • This could be through:
     

    • regular meetings,

    • feedback sessions,

    • experience gathering,

    • through online media:

      • owned,

      • earned and/or

      • paid media,

      • public or

      • private discussions.

[C] Impact Level
(Environment, Workplace & Community)

[C1] Submission Guide for Environment Category only

  • Please assess the activities and initiatives that the company has undertaken, which has an impact on the Environment, In terms of:
     

    • Greenhouse Gas Emissions

    • Waste Efficiency

    • Energy & Resource Usage

    • Others etc.
       

  • What are the quantitative and qualitative impacts of these activities and initiatives?
     

  • How will the company develop positive environmental initiatives in the future?

  • Describe what are the current practices implemented and the effect of such initiatives:
     

    • Use examples to support these current corporate practices.

    • E.g. any incentives or disincentives imposed for following / not following such corporate practice.
       

  • Any future plans in place to improve or expand upon current practices?
     

  • When and how will the company look to implement?

  • Examples may include:
     

    • Reduce travel,

    • Reusing office materials,

    • Lighting Efficiency and

    • Air Conditioning efficiency.

Examples

Elaboration

Submission Guide

(C1) Environment

[C2] Submission Guide for Workplace Category only

  • Please describe the activities and initiatives that the company has undertaken, to ensure a conducive Workplace setting?
     

  • How does the company make sure that employees are taken care of, in terms of:
     

    • Mental, physical and social well- being

    • Establishing a safe working environment

    • Forming fair employment practice

    • Developing employee professional skill and competency
       

  • What are the quantitative and qualitative impacts of these activities and initiatives?
     

  • How will the company develop positive employment initiatives in the future?

  • Describe what are the current practices implemented and the effect of such initiatives.
     

    • Use examples to support these current corporate practices.

    • E.g. any incentives or disincentives imposed for following / not following such corporate practice.
       

  • Any future plans in place to improve or expand upon current practices?
     

  • When and how will the company look to implement?

  • Examples may include:
     

    • Employee satisfaction survey,

    • employee appraisal,

    • skills training,

    • career plan?
       

  • HR Policies:
     

    • Hiring policies fair (non- discriminatory) practices in place etc.

Examples

Elaboration

Submission Guide

(C2) Workplace

[C3] Submission Guide for Community Category only

  • Please describe the efforts that the company has utilized for the development of Community enhancement initiatives:
     

    • Diverse and inclusive environment

    • Charitable and Social Giving activitie

    • Sourcing from Local Suppliers

    • Supply Chain
       

  • What are the quantitative and qualitative impacts of these activities and initiatives?
     

  • Does the company have plans to develop future community initiatives in the future?

  • How does the company engage with the community:
     

    • e.g. donations, charity drives, through its operational activities. ‚Äč
       

  • What activities does the actively company participate in?
     

  • Are there future plans in place to expand practices?
     

  • When and how will the company look to implement them?

  • Local suppliers, responsible sourcing of supplies such as:
     

    • food produce,

    • Fairtrade

    • CSR and

    • community work organized etc.

(C3) Community

Submission Guide

Elaboration

Examples

For your convenience,
we have a downloadable version
of the "Submission-Guidelines" for your PPT Presentation.

<< Do click on the PDF icon on the left

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