The Judges aim is to spearhead Brands For Good as the standard bearer for a new business community that cares for the environment and its people.

Judging Components


Measured result of activities
towards the organization's
social responsibilities

Accountability & Transparency

Measured result of activities
towards the organization's
social responsibilities

Profit & Growth

The organization has shown market validation of its products & services from a financial perspective

Engage Stakeholders

The organization identifies its stakeholders and in doing so, engages, respects, considers and responds to the interests of stakeholders

Mission & Values

The organization is clear of its core values and principles, and shows a commitment to address the impact of its activities and decisions on stakeholders' interest

Judging Process

Step 1
Step 2
Step 3
Step 4
Step 5
Submission Compilation
Score Card
by Judges
Tabulation & Ranking

Documents Required for Submission:

  -Nomination Form

  -ACRA Business 
   Registration Profile

  -Past 2 years

  -Presentation Report

Each submission will be compiled and scored by at least three judges in a confidential scorecard 

Scores will be aggregated and tabulated in a ranked order

Top three in each category will be interviewed for the top position

All winners will receive accolades during the Gala Dinner with showcase for the top position in each category


Chief Judge

President Emeritus
Professor Su Guaning

Past President of NTU
Nanyang Technological University

An advocate for science and technology, Prof Su led the transformation of NTU, widening its academic programmes with the establishment of three new schools – the School of Humanities and Social Sciences, the School of Art, Design and Media and the School of Physical and Mathematical Sciences. Under his leadership, NTU also enhanced its research capacity, attracting top global administrators and faculty and researchers.

Prof Su serves on the International Advisory Boards of King Abdulaziz University and Hong Kong Polytechnic University. He has received many awards, including the Public Administration Medal (Gold) and Meritorious Service Medal, both conferred by the Singapore government; the Chevalier of the Legion of Honour, awarded by the President of France; and the Friendship Award from the State Council of China.

[01] Environmental Group Judges

Ken Hickson
Sustain Ability Showcase Asia (SASA)

Ken Hickson - author, lecturer, consultant, journalist, editor, writer and communicator - is committed to spread the sustainability message through media, words, deeds and actions. Ken devoted a large part of his professional life to advocating for climate change action and continues to be an advocate and a communicator, providing content for media - online and print - all over the world.

Lekha Patmanathan
Founder & CEO

Lekha is an entrepreneur in the energy space and energy efficiency, with experience from an array of fields from science to healthcare to  energy. Lekha has a keen interest in environmental technology to address climate breakdown caused by animal agriculture and fossil fuel sources of carbon emissions.

Wee Boon Siong is a leader in carbon strategy and sustainability innovation, aspiring to achieve a zero-carbon economy for all by promoting sustainability practices and raising climate competence in business, government and community organisations.

Wee Boon Siong
Carbon Care Asia (CCA)

[02] Community Group Judges

Henre Tan WH, PBM
Lions Home for The Elders

Recipient of Public Service Medal (PBM) and several Lions Clubs International President medals for his recognized humanitarian service and leadership roles..  Had also been a recipient of Singapore Tourism Awards as "BEST BUSINESS EVENT CHAMPION"   He boasts an impressive  track record in raising proceeds for non-profit organizations and vwo.  With his leadership, he has undertaken projects for  grassroots events and childrens Home at home and abroad such as 

recycling oldnews papers and used clothing, recycle glasses etc. 

He has recently been elected as the Council Chairperson 2019/2020 of the Multiple District 308 (Singapore, Malaysia and Brunei). 

Soh Lai Yee
Executive Director
VIVA Foundation
for Children with Cancer

Soh Lai Yee has devoted fifteen years of her professional life in non-profit leadership, growing multi-sectorial partnerships for social inclusion, implementing cross-cultural exchange programmes and fostering networks in international relations, thought leadership, social entrepreneurship, youth development, and the arts.

Michael Chow
The London Institute of Banking & Finance

Michael is the Board Director of the London Institute of Banking and Finance ( APAC ) Pte Ltd. Michael is also the Financial & Investment Advisor to Singapore Chung Hwa Medical Institution and Advisor to RHT Forensic & Dispute Advisory Pte Ltd and RHT Strategic Advisory Pte Ltd which part of RHTLaw TaylorWessing 


Michael past posts include being an Auditor and Director of United Nations Association of Singapore, Head of General Banking at the International Bank of Singapore and Vice President/ Head of Trade Banking at Bankers Trust (NY) for 3 countries.


He is also a Council / Director of Association of International Accountants UK

[03] Workplace Group Judges

Sam Chia
SC Coaching Asia

Sam has over 30 years of business experience in building and growing regional businesses across Asia Pacific with global listed organization. He is a Chartered Certified accountant by training, FCCA, FCA (Singapore), holds an MBA, completed high potentials leadership program with Harvard Business School and achieved Professional Certified Coach (PCC) certification with International Coach Federation.

Pong Siew Inn
Lead Partner
PKF Singapore

Siew Inn is currently Partner of PKF-CAP Singapore, a member of PKF International network of legally independent accounting firms. Over a period of more than 20 years, Siew Inn has been working with businesses from different sectors with operation in different jurisdiction globally. Siew Inn strongly believe that entrepreneur’s community will be the key element in the region’s economic growth and sustainability in the next decade.

Jeremy Peh

Jeremy Peh, founder of Trugem, the investment arm of Sound Venture,  has devoted his professional life to engineering and management industries for over 20 years, in many different areas, including but not limited to; design & engineering, global sourcing & procurement, research & development, and business development.

[04] Patent For Good Judges

Dr Rex Yeap


Dr. Yeap is currently a Partner of Invention Capital LLP directing efforts towards the creation, commercialization of novel inventions, investing and incubating early stage companies. He is also the Vice-Chairman of Business Angel Network (South East Asia) and also manages a BANSEA angel fund. He is part of the Adjunct Faculty with a few Universities and has extensive lectureship and facilitation experiences for both Masters and Bachelor degrees.

Ng Kim Tean
Executive Chairman
Nanyang Law

Ng Kim Tean's primary area of practice is intellectual property law; his many years of hands-on experience have exposed him to all aspects of prosecution and management of intellectual property portfolios including patents, trademarks, registered designs, domain names, trade secret and confidential information in Singapore and various foreign countries.

Tan Poy Boon
Vice President
IPOS Society
Assistant Director
Temasek Polytechnic

In his current capacity, Poy Boon manages Temasek Polytechnic's patent portfolio. He had a stint with IPOS Singapore whereby he ran a programme designed to help local SMEs manage their intangible assets. In the early days of his career, Poy Boon was an inventor himself in the field of mobile communication and artificial intelligence.

Felicia Heng
Executive Director
Family Business Network Asia

Felicia Heng is the Executive Director of Family Business Network (FBN) Asia. Globally, it represents more than 12,000 members from family businesses in 65 countries. Through research, capacity building and learning programmes, the Family Business Network collaborates with members on strategies for addressing the complex interaction between personal, family and business dilemmas that can accompany significant wealth

Dr. Goh Hong Heng
Consultant (STEM & IP)

An independent consultant for science, technology, and intellectual property, Hong Heng holds adjunct lectureship positions at the National University of Singapore, Temasek Polytechnic, and PSB Academy. Since 2016, he has been serving as SEAA-RSG Chair of the Royal Society of Chemistry (UK), and is a former patent examiner from IPOS, evaluating inventions across diverse technology domains.

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