Founded in 2014, Brands For Good is a non-profit organisation and movement that empowers businesses to be a force for good. With a mission to cultivate values-based leadership and foster inclusive, responsible growth, we support brands in integrating purpose into everyday practice. Over the past decade, we have helped more than 250 companies reimagine success beyond profits, fueling positive social, environmental, and community impact. Today, we go beyond recognition, activating action through campaigns like GOOD FOR SG, and nurturing a resilient, values-led business ecosystem across Asia. At the heart of our movement are six core values: Kindness, Inclusivity, Responsibility, Integrity, Harmony, and Resilience.