Sogurt Pte Ltd
Founded since March 2010 on a cosy stretch nestled along Bukit Timah Road, Sogurt was the pioneer in introducing to Singapore a fully self-served frozen yogurt café.
Their fun and fresh DIY bar encouraged the community to explore endless possibilities of innovative flavours and toppings; creating the most photo-worthy, groundbreaking, outrageous and quirky mixes!
It has established itself as a household name in the local froyo scene with its growing regular customer base, along with the development of a healthy and innovative new product line- Probiotic Froyo Ice-Cream.
474A Holland Road,
The Founder - Lee Li Ping
Lee Li Ping
Sogurt Pte Ltd
Communities flourish when inclusive environments and safe spaces are created for people to be truly heard, seen and understood.
Fostering a harmonious and cohesive workplace culture enables diversity, fuels innovation and moves us forward. I believe society can be made better through this.
As part of an Entrepreneurship module in the University of Southern California, Liping developed a business plan for her senior year project. Just 3 months after graduation, she founded Sogurt, the very first fully self-served frozen yogurt concept in Singapore.
Over a span of 9 years, she has created multiple brands across the F&B and service industry, and has since launched and operated her concepts across more than 15 retail spaces.
Encountering major business challenges in 2016, Liping led the business through a restructuring exercise and reinvention initiative which birthed a new concept KARA Cafe and Dessert Bar in 2017.
She expanded distribution channels with the development of a new healthy product line, “Sogurt Spoonful”, the first locally-produced frozen yogurt ice cream with prebiotics and live cultures.
She is also a social media marketing pioneer in Singapore, and has connected with hundreds of millennial female employees under her management.
She seeks to establish a strong culture of empathy, authenticity, vulnerability and unity in diversity for the “Sogirl” community.”
Liping strongly believes in the importance of building healthy families, and adopts a collaborative, multi-generational approach to transforming culture.
She works and engages actively with her parents to enhance her understanding of the mindsets of the older generation, and hopes to be a bridge-builder between the young and old.
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