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“The Brands for Good philosophy underscores the particular importance of intellectual property possessing the potential to “do good”.

IP, therefore, is not just an economic asset but also an instrument to turn a
brilliant idea or invention into a means for the betterment of human life.”

Alan Ng,
Brands For Good
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About the Program

Brands For Good aims to recognise businesses that not only make a difference
but also commit as
stewards for a positive impact 

Brands for Good is all about rewarding businesses for doing good.
We recognise and honour SMEs across Asia for embodying the principles of Social Responsibility in their business and operations 

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Brands For Good 2021/22 Winners

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AIA Singapore
Oceanus Group
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Nominate Your Company For
Brands For Good 2023

& Be That Change
In This Changing Climate

Learn How Alan Ng, Co-Chairperson of Brands For Good, helped 131 SMEs businesses transform into national ethical brands that appeal to ethically-conscious consumers, investors and create a new brand leadership,
all by doing good and increasing your new ethical wealth

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Brands For Good
with Senior Minister of State of Singapore, Ms Sim Ann