GOOD FOR SG is a national movement celebrating Singapore’s 60th birthday.
GOOD FOR SG is about honouring the past, activating the present, and building a future where doing good is not just celebrated but second nature.
It’s a call for individuals, communities, and companies to come together and act on what truly matters: our shared values; a living, growing trail of impact built on.
Harmony
Living together in unity and mutual respect
A diverse nation where people of all races, religions, and backgrounds coexist peacefully.
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“One People, One Nation,
One Singapore.”
Resilience
Overcoming adversity with strength and determination
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Reflects the grit and adaptability that built modern Singapore; the never-give-up attitude that has fueled Singapore’s transformation.
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“Stronger together;
Ready for tomorrow.”
Kindness
Caring for others, being gracious and compassionate
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A nation that looks out for one another, where small acts of kindness create a ripple effect.
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“A kinder Singapore;
A stronger Singapore.”
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Integrity
Doing the right thing, even when no one
is watching
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Core to Singapore’s identity as a trusted, fair, and transparent nation.
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“Leading with honesty,
building with trust.”
Inclusivity
Ensuring equal opportunities for all, leaving no one behind
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A society where everyone has a voice, regardless of background or ability.
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“A Singapore for every Singaporean.”
Responsibility
Caring for our families, society, and the future
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Reflects a shared duty to care for our families, community, and country - Every Singaporean has a role in shaping the nation’s future, from sustainability to social responsibility.
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“Our home, our responsibility.”
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At SG60, we don’t just look back, we activate forward.
GOOD FOR SG is the people-powered, purpose-led activation
of SG60.
