Small Green Plants
Brands For Good aims to recognise businesses that not only make a difference but also commit as stewards for a positive impact. 



Glenn Lim founded CEO Asia to create a business networking, expansion and education platform for CEOs and C-Suite Executives to strengthen relationships between Small-Medium Entreprises (SME) in Singapore.

In 2018, he also launched the inaugural Brands For Good recognition awards for companies who do good to the environment and to their immediate communities to foster a new generation of businesses that create positive impact to society and ecology.


Firus graduated from National University of Singapore (NUS) with three degrees; an Honours Bachelor in Architecture and two Master Degrees in Architecture and Urban Planning. He is a Full NUS Scholar and won Best Masters of Architecture Thesis of the Year Award (2009).

Firus's experience span from wind-tunnel, daylighting, heat envelope simulations, as well as oversee hospitality construction projects in Bali.

He now pursues his other passion: coding, web & phone app development and manages digital and marketing projects in the online real estate space.


As Advisor, Trainer and Investor, Jeremy has impacted more than 1,000 business managers and owners through his programs focused on Business, Intellectual Property, Market and Brand Development. 

His programs excel through enhancing participants’ Critical Thinking, Problem Solving, Project and People Management mindsets and skills.

Since 2010 he has co-founded many businesses. He is currently the CEO and co-founder of Trugem Capital, a fund management company focused on public and private investments.


Prof Su Guaning was conferred the title President Emeritus of NTU on 25 July 2011 after retiring as its President (2002 to 2011).  

He helped raised the university’s profile as a leading, world ranking research-intensive institution, with clear strengths in sustainability research and China relations. 

Prior to this, he served as the Deputy Secretary (Technology) in MINDEF and become the founding chief executive of the Defence Science and Technology Agency (DSTA), Singapore.


Alan Y L Ng is Managing Partner of ABBA Consulting, a boutique strategy firm specialising in building intangible assets for businesses.

Alan also serves as the President of IPOS Society, a non-profit organization championing intellectual property (IP) for humanitarian good.


In his past career he was Director, International Engagement Department, Intellectual Property Office of Singapore (IPOS) and earlier served in many capacities at the International Enterprise of Singapore, Asian Development Bank and the World Bank.

esther 02.jpg

Esther is an IP Counsel at Eversheds Harry Elias LLP and the President of the International Intellectual Property Council (IIPCC) Singapore chapter.

IIPCC is a global non-profit organization with a vision to providing a platform for the innovator and entrepreneur (‘IP-Innopreneur’) to increase understanding of IP and realizing the commercialization potential of IP assets.

She is also an avid speaker and advocate in educating and raising awareness amongst the public and business owners on ways they can invest and market their IP assets.

She has conducted many trainings/workshops on IP with different organizations including with the Malaysian Global Innovation & Creativity Centre (MaGIC) and Singapore’s DBS Bank Ltd’s SME Academy for SME Innovation.


With a career in financial service marketing with U.S. Multinationals over 30 years, Alex is currently a Organizational Consultant dedicated in helping organizations enhance excellence oriented towards customer and brand management.

Alex firmly believes that any organization with a strong belief they can benefit their community, and will eventually succeed.  

Building internal organization and external interfaces is challenging, but can be similarly overcome with a strong set of share values and vision.


Shaak Pathak is a Business Strategy Analyst at ABBA Consulting.

He has previously worked in Ernst and Young and Singapore Airlines. 

He provides research, analysis and strategic solutioning for technology, intellectual property, and business strategy consulting projects for various leading SMEs and companies in Singapore. 

He is also working with Critical Thinking Academy to develop cutting edge corporate training programs in Business Innovation, Thinking Skills and beyond.


Jack Whalen studied at Butler University in the field of marketing, Indianapolis, Indiana, United States, and assists with market analysis and research on projects. 

His interests for travel and international business brought him to CEO Asia to work primarily with Brands For Good and promote the events to the public. Jack primarily works with web development and seeking market trends.

Anya Prasad.JPG

Anya Prasad studied economics, finance, and law at the University of Oregon, United States

Anya hopes to practice law in the future and work towards creating a corporate world that is full of diversity, sustainability, and overall social responsibility. 

Her work with CEO Asia and Brands For Good includes event planning, web design, and working closely with nominees.


Taylor Fisher studied in Butler University, Indianapolis, Indiana, United States in the fields of accounting and finance.

Taylor’s passions lie in customer relations, cultural development and economic policy.

Her ambition to engage in international businesses and dialogue in Asia brought her to be based in Singapore with CEO Asia as one of the lead project executives.



Chief Judge

President Emeritus
Professor Su Guaning

Past President of NTU
Nanyang Technological University

An advocate for science and technology, Prof Su led the transformation of NTU, widening its academic programmes with the establishment of three new schools – the School of Humanities and Social Sciences, the School of Art, Design and Media and the School of Physical and Mathematical Sciences. Under his leadership, NTU also enhanced its research capacity, attracting top global administrators and faculty and researchers.

Prof Su serves on the International Advisory Boards of King Abdulaziz University and Hong Kong Polytechnic University. He has received many awards, including the Public Administration Medal (Gold) and Meritorious Service Medal, both conferred by the Singapore government; the Chevalier of the Legion of Honour, awarded by the President of France; and the Friendship Award from the State Council of China.

[01] Leadership For Good Judges

Dr Lillian Koh
FinTech Academy (Singapore)

She was with the Ministry of Education, Singapore as a Senior Curriculum Specialist and was a faculty member at the National Institute of Education Singapore, which is an institute of the Nanyang Technological University. Advocating diversity in teaching and learning at the sole teacher training institute, Dr. Koh is also the champion of financial literacy in Singapore and was involved in spearheading financial and business education in Singapore schools.

Using engaging pedagogies, technology and a model that has a great multiplier effect, she has positioned NIE at the forefront of the University’s work in seamless learning environment. She was the Chair of the Center of Financial Literacy at NIE, NTU and also the founding President of the Association of Commerce Educators (ACES). She was Chair of the Education Advisory Board of MDIS College and was appointed a faculty associate at A*STAR as well as a consultant to various organizations like UNESCO, NHG, Pearson, MYOB, NETS, and Citi for education programmes.

Henre Tan WH, PBM
Lions Home for The Elders

Recipient of Public Service Medal (PBM) and several Lions Clubs International President medals for his recognized humanitarian service and leadership roles..  Had also been a recipient of Singapore Tourism Awards as "BEST BUSINESS EVENT CHAMPION"   He boasts an impressive  track record in raising proceeds for non-profit organizations and vwo.  With his leadership, he has undertaken projects for  grassroots events and childrens Home at home and abroad such as 

recycling oldnews papers and used clothing, recycle glasses etc. 

He has recently been elected as the Council Chairperson 2019/2020 of the Multiple District 308 (Singapore, Malaysia and Brunei). 

WhatsApp Image 2019-06-11 at 1.58.14 PM.
Jeremy Peh

Jeremy Peh, founder of Trugem, the investment arm of Sound Venture,  has devoted his professional life to engineering and management industries for over 20 years, in many different areas, including but not limited to; design & engineering, global sourcing & procurement, research & development, and business development.

[02] Business For Good Judges
] Capital For Good Judges

Ken Hickson
Sustain Ability Showcase Asia (SASA)

Ken Hickson - author, lecturer, consultant, journalist, editor, writer and communicator - is committed to spread the sustainability message through media, words, deeds and actions. Ken devoted a large part of his professional life to advocating for climate change action and continues to be an advocate and a communicator, providing content for media - online and print - all over the world.

Soh Lai Yee
Executive Director
VIVA Foundation
for Children with Cancer

Soh Lai Yee has devoted fifteen years of her professional life in non-profit leadership, growing multi-sectorial partnerships for social inclusion, implementing cross-cultural exchange programmes and fostering networks in international relations, thought leadership, social entrepreneurship, youth development, and the arts.

Screenshot 2019-05-14 at 4.32.29 PM.png
Sam Chia
SC Coaching Asia

Sam has over 30 years of business experience in building and growing regional businesses across Asia Pacific with global listed organization. He is a Chartered Certified accountant by training, FCCA, FCA (Singapore), holds an MBA, completed high potentials leadership program with Harvard Business School and achieved Professional Certified Coach (PCC) certification with International Coach Federation.

MC May 2019 -3.jpg
Michael Chow
The London Institute of Banking & Finance
(Alumni Singapore)

Michael is the Board Director of the London Institute of Banking & Finance 
( APAC ) Pte Ltd. Michael is also the Financial & Investment Advisor to Singapore Chung Hwa Medical Institution and Advisor to RHT Forensic & Dispute Advisory Pte Ltd and RHT Strategic Advisory Pte Ltd which part of RHTLaw TaylorWessing 

Michael past posts include being an Auditor and Director of United Nations Association of Singapore, Head of General Banking at the International Bank of Singapore and Vice President/ Head of Trade Banking at Bankers Trust (NY) for 3 countries.


He is also a Council / Director of Association of International Accountants UK

[04] Tech For Good

dr rex yeap.jpg
Dr Rex Yeap

Dr. Yeap is currently a Partner of Invention Capital LLP directing effortstowards the creation, commercialization of novel inventions, investing andincubating early stage companies. He is also the Vice-Chairman ofBusiness Angel Network (South East Asia) and also manages a BANSEAangel fund. He is part of the Adjunct Faculty with a few Universities andhas extensive lectureship and facilitation experiences for both Masters and Bachelor degrees.

ng kim tean.jpeg
Ng Kim Tean
Executive Chairman
Nanyang Law

Ng Kim Tean's primary area of practice is intellectual property law; his many years of hands-on experience have exposed him to all aspects of prosecution and management of intellectual property portfolios including patents, trademarks, registered designs, domain names, trade secret and confidential information in Singapore and various foreign countries.

tan poy boon.jpeg
Tan Poy Boon
Assistant Director
Temasek Polytechnic
Vice President
IPOS Society

In his current capacity, Poy Boon manages Temasek Polytechnic’s patent portfolio. He had a stint with IPOS Singapore whereby he ran a programme designed to help local SMEs manage their intangible assets. In the early days of his career, Poy Boon was an inventor himself in the field of mobile communication and artificial intelligence.

Boon Siong.jpeg
Wee Boon Siong
Carbon Care Asia (CCA)

Wee Boon Siong is a leader in carbon strategy and sustainability innovation, aspiring to achieve a zero-carbon economy for all by promoting sustainability practices and raising climate competence in business, government and community organisations.

goh hong heng.jpg
Dr. Goh Hong Heng
Consultant (STEM & IP)

An independent consultant for science, technology, and intellectual property, Hong Heng holds adjunct lectureship positions at the National University of Singapore, Temasek Polytechnic, and PSB Academy. Since 2016, he has been serving as SEAA-RSG Chair of the Royal Society of Chemistry (UK), and is a former patent examiner from IPOS, evaluating inventions across diverse technology domains.

Organized By 

IPOS Soc.jpg
IPOS Society was formed in June 2016, outlining IPOS’s new thrust to build an IP-enabled ecosystem. IPOS Society aims to build an innovation ecosystem where today’s ideas become tomorrow’s assets.
IIPCC Singapore_Logo (2).png

IIPCC is a global non-profit organisation providing a platform for the innovator and entrepreneur community and enterprises to increase their understanding of IP and to gather resources to unleash the value of their IP and realising it's full commercialisation potential. We are committed to driving the growth of a knowledge-based IP economy.

Main Sponsors

Maybank is among Asia's leading banking groups and South East Asia's fourth largest bank by assets. We humanise financial services by providing customers with highly personalised services and locally-oriented solutions to help them realise their ambitions, and look to build strong enduring relationships with them.
BBX Logo.png
BBX is B2B community builder with focus on the customer experience with digital credits as settlements for trade transactions. BBX works alongside your existing bank account and doesn’t replace your cash business but gives your business additional revenue by selling spare capacity within the BBX community. 

In Partnership With


B Lab is a nonprofit organization that serves a global movement of people using business as a force for goodTM. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity.

INDEX: Design to Improve Life® is a Danish non-profit organization, founded in 2001, with a focus on design for good - what we call ‘Design to Improve Life’. We Inspire by running the world’s largest design prize, INDEX: Award, to recognize the best sustainable designs that generate positive impact. We Educate by teaching people how to use design-based knowledge and methods to address real-world challenges. WeEngage by providing human and financial capital to designers to help them deliver the best sustainable solutions to the market. 

Managed By


CEO ASIA is a positive impact organisation that supports like-minded businesses and the development of sustainable enterprises. CEO Asia manages two assets under its management: (01) Brands For Good, in conjunction with IPOS Society and IIPCC Singapore (02) CEO Connect & Learning Circle, to support SME Networking and Entrepreneurial Education

Official Trophy Partner

Royal Selangor.jpeg
Founded in 1885, Royal Selangor is the world's foremost name in quality pewter, a brand synonymous with design and craftsmanship. Today, Royal Selangor is the largest pewter manufacturer and retailer in the world. Our designers and artisans continuously expand the limits of pewter design while staying true to our heritage of craftsmanship, so as to be able to celebrate life’s precious moments.

Official Technology Partner

Zero1 is a mobile virtual network operator that offers groundbreaking unlimited data mobile plans. It promises zero limits on data and empowers users to surf the web, watch videos, listen to music, share every moment on their favourite social media channels & stay connected with loved ones with no excess data charges ever!

Official Carbon Offset Partner

Carbon Care Asia Limited (CCA) is a leading provider of consultancy services on corporate sustainability and carbon strategy, greenhouse gas reduction, climate competence, green finance and sustainability reporting. We provide integrated services and solutions for businesses and institutions, increase profitability, manage risks, enhance brand value and identify relevant solutions and business opportunities emerging from the changes accelerated by the Paris Agreement on climate change.


ABBA_LOGO (hi-res).jpg

Established since 1996, ABBA Consulting has over the years served more than 500 clients, it has built its competency and niche services around creating and capturing intangible values such as intellectual property strategy, brand development, business model innovation, and overseas market access. We work with clients across a wide range of industries to unlock their insights, challenge existing boundaries, build critical capabilities, and drive innovation and internationalization. Over the years, ABBA Consulting has also built an extensive global network of varied expertise through alliances such as Brands for Good, IPOS Society, International IP Commercialization Council; and partnership with institutional resources such as Asia Development Bank and Institute of Innovation and Knowledge Exchange (IKE).

Eversheds_Harry Elias_Primary k (1).png

Eversheds Harry Elias is a progressive law firm attuned to clients' needs. We are a full service firm operating as a completely integrated team, and are able to provide a total solution to our clients' legal requirements. We have significant experience in advising our clients across a wide range of legal services. These include intellectual property, corporate & commercial, litigation & dispute management, construction, restructuring & insolvency, family and matrimonial, employment and real estate. Being part of Eversheds Sutherland’s international network, we are able to service clients from 68 offices across 34 countries.

bass aero.jpg

Bass Aero is a flight support service provider of choice that makes flying easier for both corporate private jet owners and commercial airlines. Incorporated in June 2008 in Singapore, Bass Aero offers a diverse fixed based operator services (FBO) and aircraft aviation solutions to private jet operators, commercial airlines and aviation brokers with aircrafts plying internationally with their offices in Asia and Belfast.

Logo 250 x 250 (2).jpg
Logo 250 x 250 (2).jpg

Questel offers a comprehensive software suite for searching, analyzing and managing inventions and IP assets. Questel also provides services throughout the IP lifecycle, including prior art searches, patent drafting, international filing, translation, and renewals. These solutions, when combined with our IP cost management platform, deliver clients an average savings of 30-60% across the entire prosecution budget.

Supporting Organizations

Supporting Organizations

The RICE Company Limited (TRCL) is a non-profit organisation that harvests the potential of the arts and culture for the development of human lives and connecting communities locally and around the world.
Enterprise SG Soc.png
Enterprise SG Society aims to promote international trade and business co-operation, as well as foster interactions amongst members of International Enterprise Singapore (formerly the Singapore Trade Development Board) as well as with current leaders at IE, other government agencies and private sector companies.
Established in 2012, Project We Care is an initiative led by the private sector and the People’s Association (PA) to encourage corporate giving and volunteerism in Singapore.
Family Business Network Logo.png
Family Business Network Asia's vision is to create a vibrant community of family businesses that serves as a model of sustainability. Through research, capacity building and outreach programmes, we aim to bring progressive family businesses and thought leaders together to create an environment of shared learning to effect positive social change.
SICC logo.jpg

Ever since its foundation in Singapore in 1837, SICC has been a consistently credible advocate for business interests and for Singapore to policymakers and investors respectively. The Chamber is not just Singapore’s longest-serving business association, SICC is also its most independent and inclusive. Because it does not operate in silos, the Chamber provides the best platform for meaningful B2B engagement.

SMCCI Logo.png
The Singapore Malay Chamber of Commerce and Industry (SMCCI), was established in 1956 and is an independent non-profit organization. We play a proactive role in representing the interests of the local Malay/Muslim business community.
Epworth Community Services Logo_CMYK.png
Epworth Community Services helps at-risk children and youths from needy and disadvantaged families in their educational, social, emotional and moral development. Our passion and goal is to create a better world for children and youths so they can nurture and develop their potential.
Founded in 2003, Halogen Foundation Singapore is a values–based, not-for-profit Institution of Public Character (IPC) dedicated to youth leadership and entrepreneurship development. Through their outreach, Halogen serves the underprivileged community and provide them with access to quality programmes that will equip the youth with mindsets and skillsets for their futures.
Institute of Mangement Consultants is an independent non-profit professional organization. Our prime objective is to promote the skills and knowledge of management consultancy, and the adoption of the highest standards of conduct by members of the management consulting profession.
The London Institute of Banking & Finance (Alumni Singapore) aims to provide a platform for its graduates and undergraduate students to network and to continue their professional and personal development.
Its UK Institute (by Royal Charter) is a university that provides outstanding education and thinking in banking and finance, tailored to the needs of businesses, individuals and society. It was founded in 1879 and granted a Royal Charter in 1987 to be known as the Chartered Institute of Banking (CIB).
Green Is The New Black Logo copy.png
Green Is The New Black is a lifestyle media platform which has two goals - firstly helping individuals to live more consciously, and secondly to connect them to responsible brands by amplifying their sustainability initiatives. They run Asia's first Conscious Festivals in both Singapore and Hong Kong, having gathered more than 10,000 people. And they work closely with hotels, restaurants, and large-scale events to greener their operations and support their sustainability journeys. 
Sustain Ability Showcase Asia, a Singapore sustainability consultancy business, promotes sustainability in business, through events and in the community, through the application of products, services, processes and people.
Spaze Ventures is a startup incubator that provides seed capital, mentorship and training to help startups grow. We are sector agnostic and focus on concept-to-seed stage technology startups. Spaze Ventures is also an Accredited Mentor Partner appointed by Enterprise Singapore.
AITIA Institute, is a Singapore head-quartered non for profit organization that brings to life the decades of East West research. We are a platform that fuses Eastern wisdom and Western process using mindful practices as foundation to leadership and organizational development.
AVPN is a unique funders’ network based in Singapore committed to building a vibrant and high impact social investment community across Asia. We are an advocate, capacity builder, and platform that cuts across private, public and social sectors embracing all types of engagement to improve the effectiveness of members across the Asia Pacific region.

With Special Thanks To

Loupe is a digital design agency established in Singapore that makes positive impact by promoting design and creative work that impacts the community in a beneficial way.
Only Logo.jpg
  TradingPLC is a Co-working & Event space hatched one morning by two traders over their coffee in a neighbourhood cafe. They were lamenting about how wonderful it would be to have a place where they could comfortably work without the disadvantages and distractions of a public space.
GoGlobal is a digital marketing agency established in Singapore propelling digital influence and growth with a positive impact on communities and environment.
August Logo2.jpg
August Consulting is one of the leading corporate and financial communications consulting firms in Singapore with a track record of more than 20 years. It specialises in investor relations, financial media relations, corporate communications, IPO communications, M&As and issues management. It has been a communications partner to foreign and local multinationals, listed and non-listed companies, IPO companies and SMEs in various industries.