What is the Brands For Good Awards?

The Brands For Good Awards recognise brands that lead with purpose and demonstrate meaningful social, environmental, and inclusive impact through their practices and initiatives.

Since its inception in 2018, the award has celebrated brands across Asia and beyond that integrate purpose with performance. More than recognition, it affirms a growing community of brands committed to creating positive change for communities, stakeholders, and the environment.

Award recipients exemplify values-led leadership, responsible growth, and a commitment to contributing lasting impact.

Online presentation decks for the awards may be found at

English: http://bfg.sg/deckawardsEN
Chinese: https://bfg.sg/deckawardsCH 

 

How can I nominate my company for Brands For Good Awards?

Nominations are open to brands whose organisations are members of Brands For Good.

Organisations may submit nominations through the official website (www.brandsforgood.asia) by completing the online application form (bfg.sg/nominate). Public submissions are welcome, and the nominated organisation will be enrolled as a Brands For Good member as part of the nomination process.

Applicants are invited to present how their brand integrates purpose into practice, demonstrates responsible leadership, and creates meaningful outcomes for society and the environment.

Shortlisted nominees will undergo an evaluation process conducted by an independent panel of judges.

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What are the benefits of becoming a Brands For Good member?

Brands For Good membership connects organisations to a supportive ecosystem of values-led brands and partners.

Members benefit from opportunities such as:

• Participation in purpose-driven events and community initiatives

• Multi-channel brand visibility and storytelling opportunities

• Media and public relations exposure

• Collaborative campaigns and partnerships

• Access to peer learning networks and leadership platforms

Membership affirms an organisation’s commitment to responsible growth while strengthening credibility and visibility within the wider community.

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How can I become a member of Brands For Good?

Organisations may join the Brands For Good community by signing up at bfg.sg/join.

 

Who is eligible to participate in Brands For Good Awards?

The Brands For Good Awards are open to registered organisations locally and internationally, including private organisations, non-profit organisations, social enterprises, educational institutions, unions, associations, and public-sector linked entities.

We welcome brands of all sizes and industries that demonstrate genuine commitment to responsible practices, sustainability, inclusivity, and positive community impact.

 

What are the award categories for Brands For Good Awards?

The Brands For Good Awards recognise brands and leaders across five categories:

• BUSINESS FOR GOOD
  Honours brands that have designed their business models to achieve commercial success while creating positive societal and environmental impact.

• TECH FOR GOOD
  Recognises brands with innovations and inventions that improves lives and/or the environment, catalysing change.

• CULTURE FOR GOOD
  Celebrates brands that foster a workplace culture rooted in kindness, graciousness, and a deep respect for diversity, equity, and inclusion.

• LEADERSHIP FOR GOOD
  Salutes individuals and brands who exemplify values-based leadership and bold, visionary thinking that translates into measurable impact.

• EDU FOR GOOD
  Highlights brands that harness education to make learning accessible and empowering, uplifting communities and inspiring lasting social change.

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What is the submission process?

Nominations are submitted through Brands For Good’s online nomination portal.

Applicants are required to complete five key questions that outline their brand’s purpose, impact initiatives, and responsible practices. Supporting documents, including a corporate presentation deck and relevant financial information, must also be provided as part of the submission.

All entries are reviewed for completeness before proceeding to the judging stage.

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What is the judging process for the nominations?

The judging process reflects Brands For Good’s commitment to fairness, integrity, and values-led leadership.

All nominations undergo an eligibility screening, followed by evaluation by an independent panel of respected leaders and experts. Judges consider each brand’s purpose, positive impact, innovation, and commitment to responsible growth.

Shortlisted organisations may be invited to share further information as part of the review.

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When is the deadline for the nomination submission?

The nomination deadline for the Brands For Good Awards 2026 is 20 April 2026.

Applicants are encouraged to submit early to allow sufficient time for review and any necessary clarifications.

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How will winners be recognised?

Award recipients receive recognition across Brands For Good’s communication platforms and community channels.

Winners are featured on the Brands For Good website and social media platforms, and included in collective media announcements celebrating brands that exemplify values-led leadership.

This recognition affirms each recipient’s contribution to advancing responsible and inclusive practices.

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When is the award ceremony and where will it be held?

The Brands For Good Awards ceremony will be held in Singapore in July 2026. The exact date and venue will be announced through official communication channels.

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What is the difference between Champions, Distinction and Honouree?

Champion

Champions represent the highest level of recognition within each award category. They demonstrate exceptional leadership, transformative impact, and sustained commitment to purpose-driven excellence.

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Distinction

Recipients of Distinction recognition have demonstrated strong impact, innovation, and alignment with responsible practices. Their efforts stand out for effectiveness and meaningful outcomes.

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Honouree

Honourees meet the award criteria and are recognised for commendable contributions towards positive social and environmental impact. This recognition affirms their continued commitment to responsible and purpose-led practices.

 

Is there a fee associated with the nomination?

The Brands For Good Awards are open to Brands For Good members, and there is no separate nomination fee.

 

Brands participate in the Awards through an annual membership of SGD 800, which provides eligibility to submit nominations, alongside participation in the broader Brands For Good community and initiatives.

This structure ensures that submissions come from brands that are committed to sustained, purpose-driven practices within a values-aligned ecosystem.

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Are there any other fees associated with the awards

All award recipients are recognised across Brands For Good’s platforms, including our website, social media channels, and collective media announcements. Recognition is based on merit and is not tied to financial contribution.

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As a non-profit movement sustained by the community, winners who wish to further support our mission may choose to participate in our Stewardship & Community Impact Contribution, with contribution levels of SGD 1,200 and SGD 2,400. These voluntary contributions help us organise the award ceremony and continue amplifying stories of businesses creating positive impact.

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The annual gala dinner and award ceremony is a community appreciation event made possible by contributing recipients. As such, attendance is extended to organisations participating in the Stewardship & Community Impact Contribution.

Recipients who participate will also receive commemorative support to mark their achievement, and may purchase additional gala dinner seats or tables to celebrate with their teams and partners.

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What if we do not participate in the Stewardship & Community Impact Contribution or
attend the gala?

Participation in the Stewardship & Community Impact Contribution is entirely voluntary.

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All award recipients will continue to receive official recognition from Brands For Good, including features across our website, social media platforms, and collective media announcements. Winners are recognised based on merit and their commitment to positive impact, regardless of their level of contribution.

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While the annual award ceremony and gala dinner are organised as a community appreciation event for contributing recipients, all winners remain valued members of the Brands For Good community and movement.

We remain committed to celebrating every organisation’s meaningful contributions towards building a more inclusive, responsible, and purpose-driven business ecosystem.