Nominate Your Company for Brands For Good 2021

& Find Your
New Ethical Voice

Attract New Wealth from the Growing Ethical Market by Having A New Voice with Brands For Good
(Even if You Do Not Have the Time for a Re-Brand)

Learn How Alan Ng, Co-Chairperson of Brands For Good, helped 91 SMEs businesses transform into national ethical brands that appeal to ethically-conscious consumers, investors and create a new brand leadership,
all by doing good and increasing your new ethical wealth

What will Your Voice
Be Like in 2021?

Attract Ethical Wealth,
When You Find Your Voice with Us.

Here are the Voices of Past Brands For Good Winners!

Screenshot 2021-02-08 at 8.47.09 AM.png
"Upholding honour in everyday life"
Honour (Singapore)
Champion
Leadership For Good
2020
"Helping others care for their loved ones"
1 Care
Champion
Business For Good
2020
Screenshot 2021-02-08 at 8.48.15 AM.png
"Inspiring kids to step up in the fight against climate change"
Kidz Treehouse
Champion
Business For Good
2020
WhatsApp Image 2021-01-19 at 06.23.55 (1
"Pet project with a social mission
Animal Human Alliance
Distinction
Leadership For Good
2020
"Take a leaf from this home-grown gourmet tea brand"
Tea Ideas Pte Ltd
Distinction
Business For Good
2020
WhatsApp Image 2021-01-19 at 06.23.55.jp
"Turning agony into relief"
Singapore Paincare Ltd
Distinction
Leadership For Good
2020
WhatsApp Image 2021-01-19 at 06.23.52.jp
"Innovation that makes a splash"
Watch Water (S) Pte Ltd
Honouree
Leadership For Good
2020
WhatsApp Image 2021-01-19 at 06.23.54 (2
"Tin Man" with a heart of gold 
Brooklynz Stainless Steel
Honouree
Business For Good
2020
WhatsApp Image 2021-01-19 at 06.23.53.jp
"A driver for positive change"
Motorist.sg
Honouree
Technology For Good
2020
WhatsApp Image 2021-01-19 at 06.23.54.jp
"Mask-eteers
on a mission"
The Wellness Fellows
Honouree
Leadership For Good
2020
"Banking on tech to give SMEs a boost"
Transwap Private Limited
Honouree
Technology For Good
2020
Screenshot 2021-02-08 at 8.45.43 AM.png
"Grooming socially responsible leaders"
Field Experience
Honouree
Business For Good
2020
 

What You Get When
The Brands For Good Judges Recognises You
As A Brands For Good Winner

You Get FREE Brands For Trophy from Royal Selangor as a Winner to be proudly shown-off to your friends, family and customers

FREE
Worth $970

You Get 2 FREE Gala Dinner Seats in Marina Bay Sands
as a Brands For Good Winner, and your free to bring family and prospects to proudly showcase your accomplishment all these years

FREE
Worth $797

You Get 2 FREE Online Premium Passes on ARIBA Forum
as a Brands For Good Winner, giving you an opportunity to network on the ASEAN Level with Distinguished foreign ministers, foreign distinguished business leaders 

FREE
Worth $297

Receive your FREE Brands For Good Award on Stage
as a Brands For Good Winner, in front of your friends, family, partners and prospects in front of other distinguished Singapore Ministers, Distingushed Business Leaders and Press Coverage from national newspapers

FREE
Worth $397

You Get FREE Brands For Good Certificate
both on the Blockchain Network & Physical Certificate to prove your Certification

FREE
Worth $97

Nominate Your Company
for Brands For Good 2021 Now
for only $500 Now.

Price will be revised to $750
in the coming weeks after the
Official Launch for Brands For Good

You get a Value of $2397 for the Nomination Offer of $500 Now before the next Price Revision of $750

Dont take our word for it!
Here is what our Singapore Ministers,
Distinguished Business & Academic Leaders
have to say about us!

Screenshot 2020-01-09 at 5.56.07 PM.png

"Thank you Brands For Good"

Minister Edwin Tong
Minister for Culture, Community and Youth (MCCY)
Second Minister for Law (MOL)

"An amazing platform called Brands For Good!"

Senior Minister of State, Sim Ann,
Ministry of Communication and Information (MCI)

"Leadership is making good things happen which if left on their own may not materialise. Honour (Singapore) is happy to be receiving the first-ever Leadership for Good Award. Thank you Brands For Good"

Professor Lim Siong Guan,
Chairman,
Honour (Singapore)

"Brands For Good is a movement.
When it is a movement, it is hard to stop!"

Dr Lee Oi Kum,
Director
BBX Global

Screenshot 2021-01-11 at 1.11.44 PM.png

1st April

Nomination/
Launch

4 Document Submission.png

Document Submission Deadline

31st May

Judging
 Interview

10th Sep

Screenshot 2020-03-12 at 4.17.37 PM.png
* Organisation of Gala Dinner subjected to changing conditions

Gala Dinner
at Marina
Bay Sands

11th Nov

Screenshot 2020-01-09 at 5.56.07 PM.png
Screenshot 2020-03-13 at 1.08.50 PM.png

Business Times
"Your Voice"

7th Dec

Screenshot 2020-03-13 at 1.09.04 PM.png
 

Brands For Good Categories

[01] Business For Good

Businesses that have successfully implemented differentiated business models and/or innovative internal processes to achieve not only economic but also social and environmental goals

[02] Capital For Good

Investment funds (including venture capitals and family offices) that are generating good return on investment from their successful selection and investment in companies that achieve not only economic but also social and environmental goals.

[03] Leadership For Good

Purpose-driven brands, companies and/or individuals that have shown industry and ethical leadership towards meeting impact goals and social change.

[04] Technology For Good

The invention or innovation of technology that addresses social and/or environmental challenges and capture market opportunities.

 

Judging Process

 

Judging Components

Judges

 

Chief Judge

President Emeritus
Professor Su Guaning

Past President of NTU
Nanyang Technological University

An advocate for science and technology, Prof Su led the transformation of NTU, widening its academic programmes with the establishment of three new schools – the School of Humanities and Social Sciences, the School of Art, Design and Media and the School of Physical and Mathematical Sciences. Under his leadership, NTU also enhanced its research capacity, attracting top global administrators and faculty and researchers.

Prof Su serves on the International Advisory Boards of King Abdulaziz University and Hong Kong Polytechnic University. He has received many awards, including the Public Administration Medal (Gold) and Meritorious Service Medal, both conferred by the Singapore government; the Chevalier of the Legion of Honour, awarded by the President of France; and the Friendship Award from the State Council of China.

[01] Leadership For Good Judges

Dr Lillian Koh
Founder
FinTech Academy (Singapore)

She was with the Ministry of Education, Singapore as a Senior Curriculum Specialist and was a faculty member at the National Institute of Education Singapore, which is an institute of the Nanyang Technological University. Advocating diversity in teaching and learning at the sole teacher training institute, Dr. Koh is also the champion of financial literacy in Singapore and was involved in spearheading financial and business education in Singapore schools.
 

Using engaging pedagogies, technology and a model that has a great multiplier effect, she has positioned NIE at the forefront of the University’s work in seamless learning environment. She was the Chair of the Center of Financial Literacy at NIE, NTU and also the founding President of the Association of Commerce Educators (ACES). She was Chair of the Education Advisory Board of MDIS College and was appointed a faculty associate at A*STAR as well as a consultant to various organizations like UNESCO, NHG, Pearson, MYOB, NETS, and Citi for education programmes.

Henre Tan WH, PBM
Chairman
Lions Home for The Elders

Recipient of Public Service Medal (PBM) and several Lions Clubs International President medals for his recognized humanitarian service and leadership roles..  Had also been a recipient of Singapore Tourism Awards as "BEST BUSINESS EVENT CHAMPION"   He boasts an impressive  track record in raising proceeds for non-profit organizations and vwo.  With his leadership, he has undertaken projects for  grassroots events and childrens Home at home and abroad such as 

recycling oldnews papers and used clothing, recycle glasses etc. 

He has recently been elected as the Council Chairperson 2019/2020 of the Multiple District 308 (Singapore, Malaysia and Brunei). 

Jeremy Peh
Director
Trugem

Jeremy Peh, founder of Trugem, the investment arm of Sound Venture,  has devoted his professional life to engineering and management industries for over 20 years, in many different areas, including but not limited to; design & engineering, global sourcing & procurement, research & development, and business development.

[02] Business For Good Judges
[03
] Capital For Good Judges

Ken Hickson
Chairman
Sustain Ability Showcase Asia (SASA)

Ken Hickson - author, lecturer, consultant, journalist, editor, writer and communicator - is committed to spread the sustainability message through media, words, deeds and actions. Ken devoted a large part of his professional life to advocating for climate change action and continues to be an advocate and a communicator, providing content for media - online and print - all over the world.

Soh Lai Yee
Executive Director
VIVA Foundation
for Children with Cancer

Soh Lai Yee has devoted fifteen years of her professional life in non-profit leadership, growing multi-sectorial partnerships for social inclusion, implementing cross-cultural exchange programmes and fostering networks in international relations, thought leadership, social entrepreneurship, youth development, and the arts.

Sam Chia
Founder
SC Coaching Asia

Sam has over 30 years of business experience in building and growing regional businesses across Asia Pacific with global listed organization. He is a Chartered Certified accountant by training, FCCA, FCA (Singapore), holds an MBA, completed high potentials leadership program with Harvard Business School and achieved Professional Certified Coach (PCC) certification with International Coach Federation.

Michael Chow
President
The London Institute of Banking & Finance
(Alumni Singapore)

Michael is the Board Director of the London Institute of Banking & Finance 
( APAC ) Pte Ltd. Michael is also the Financial & Investment Advisor to Singapore Chung Hwa Medical Institution and Advisor to RHT Forensic & Dispute Advisory Pte Ltd and RHT Strategic Advisory Pte Ltd which part of RHTLaw TaylorWessing 

Michael past posts include being an Auditor and Director of United Nations Association of Singapore, Head of General Banking at the International Bank of Singapore and Vice President/ Head of Trade Banking at Bankers Trust (NY) for 3 countries.

 

He is also a Council / Director of Association of International Accountants UK

[04] Tech For Good

Dr Rex Yeap
Vice-Chairman
BANSEA

Dr. Yeap is currently a Partner of Invention Capital LLP directing effortstowards the creation, commercialization of novel inventions, investing andincubating early stage companies. He is also the Vice-Chairman ofBusiness Angel Network (South East Asia) and also manages a BANSEAangel fund. He is part of the Adjunct Faculty with a few Universities andhas extensive lectureship and facilitation experiences for both Masters and Bachelor degrees.

Ng Kim Tean
Executive Chairman
Nanyang Law

Ng Kim Tean's primary area of practice is intellectual property law; his many years of hands-on experience have exposed him to all aspects of prosecution and management of intellectual property portfolios including patents, trademarks, registered designs, domain names, trade secret and confidential information in Singapore and various foreign countries.

Tan Poy Boon
Assistant Director
Temasek Polytechnic
Vice President
IPOS Society

In his current capacity, Poy Boon manages Temasek Polytechnic’s patent portfolio. He had a stint with IPOS Singapore whereby he ran a programme designed to help local SMEs manage their intangible assets. In the early days of his career, Poy Boon was an inventor himself in the field of mobile communication and artificial intelligence.

Wee Boon Siong
Director
Carbon Care Asia (CCA)

Wee Boon Siong is a leader in carbon strategy and sustainability innovation, aspiring to achieve a zero-carbon economy for all by promoting sustainability practices and raising climate competence in business, government and community organisations.

Dr. Goh Hong Heng
CBiol MRSB MRSC MRES MInstP
Consultant (STEM & IP)

An independent consultant for science, technology, and intellectual property, Hong Heng holds adjunct lectureship positions at the National University of Singapore, Temasek Polytechnic, and PSB Academy. Since 2016, he has been serving as SEAA-RSG Chair of the Royal Society of Chemistry (UK), and is a former patent examiner from IPOS, evaluating inventions across diverse technology domains.