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Financial Alliance

Financial Alliance Pte Ltd
Financial Alliance Pte Ltd
Financial Alliance Pte Ltd

Financial Alliance Pte Ltd


People Development

Social Giving & Engagement

Managed by industry veterans and experts, Financial Alliance delivers comprehensive independent financial advice that is aligned to clients’ interest and implements financial solutions customised to clients’ needs. 

Supported by robust and thorough wealth management research & support, Financial Alliance empowers its clients to gain access to best-of-breed financial products and services, be it life insurance, general insurance, investment, estate planning, etc.

Financial Alliance has achieved over 16 years of excellence in business practices, and had gained due recognition from Enterprise SG (previously known as Spring Singapore) since 2008. Financial Alliance has been a Singapore Quality Class Star organisation since 2012.

As a key part of our service delivery, we implement financial products from our business partners, who are product manufacturers, and their products come in the form of:


  • Life insurance policies;

  • General insurance policies;

  • Unit trust funds; 

  • Loans; and

  • Will writing & other estate planning services. 

We ensure that these products are recommended only because they are indeed the most suitable products to address our clients’ needs and circumstances.


Financial Alliance Pte Ltd





6222 1889




2 Bukit Merah Central,
Singapore 159835

The Co-Founder - Vincent Ee

Vincent Ee

The Co-Founder

Financial Alliance Pte Ltd

Giving back to our community & engaging them in meaningful ways are inseparable from our mission to elevate life quality for all.

Financial Alliance Pte Ltd

The Co-Founder

Financial Alliance Pte Ltd

Mr Vincent Ee
Managing Director, Co-Founder
Financial Alliance Pte Ltd

Mr Ee holds a Bachelor of Business (Banking & Insurance) from Nanyang Technological University. He is also a Chartered Financial Consultant (ChFC), Life Underwriter Training Council Fellow Member (LUTCF), Certified LUTC Moderator and LUTC Moderator's Trainer.

Mr Ee has 30 years’ experience in the financial services industry, where he started off as a financial consultant. As the co-founder & Managing Director of Financial Alliance for the last 17 years, he has championed the offering of independent financial advice to consumers, while instituting thoughtful organisation of the Company's business infrastructure and astute management of business partner relationships.

As a result, he has turned FA into the leading, well-balanced and widely-respected IFA firm it is today. Mr Ee is also the immediate past President of the Association of Financial Advisers (AFA) Singapore, which he served for two terms from 2013 to 2017.

Mr Ee has been invited to speak at financial advisory industry events in Singapore and Malaysia. He is passionate about sharing insights and ideas on growing the financial services industry and how financial advisers should embrace technological advances to grow their practices.

He also works closely with the financial advisory community to shape its future.

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