About the Company:
AIA has strived to make a significant, positive impact for our customers and communities across Asia. As we look to the future, this commitment is reinforced by our Purpose: to help millions of people live Healthier, Longer, Better Lives. Our Purpose guides the decisions we make and the actions we take as an organisation – empowering and enabling people to understand and manage their health, while meeting their long-term savings and protection needs. We believe that helping to create a healthier Asia is one of the most important and valuable things we can do for our communities, today and in the future.
Having served generations of Singaporeans for 90 years since 1931, we understand what matters to them most – good health and being financially prepared for every stage in life.
Placing our customers at the heart of everything we do, we want to make a positive impact in their lives as a trusted partner. As their needs evolve, we continuously transform ourselves to adapt to meet these needs. We care about our customers, and to support them throughout their lives, we help them plan ahead to ensure that they are protected financially, while empowering them to lead an active and healthy life so that they can celebrate more moments of joy with their family.
Our commitment has propelled us to launch innovative solutions that truly supports our customers’ health and financial wellbeing. The AIA team and insurance representatives are driven to deliver our best every day. We are focused on journeying with our customers through good and challenging times, providing them with the best service experiences.
As we continually innovate to meet our customers’ long-term needs, we look forward to being an integral part of their life journey, enabling them to live healthier, live longer, live better.
“Leadership is influence and we remain dedicated to making positive, long-term contributions to our customers, the community, the wider environment and ensuring Singapore is a sustainable home for generations to come.”
About the Founder / Director:
Ms. Wong Sze Keed is the Chief Executive Officer of AIA Singapore. She is responsible for overseeing and managing AIA's operations in the market to champion the concept of Healthier, Longer, Better Lives for all Singaporeans.
Sze Keed took the helm in the middle of Singapore’s worst health and economic crisis and made it her mission to mobilise a new People-First Mandate. At the core of her mandate are three founding pillars underpinning her vision:
The future of insurance (and finance) is about making it simpler and more enjoyable to plan for you and your family’s future.
The future of health prioritises holistic wellness where your mental wellbeing is important (and mental health conditions are recognised illnesses which need to be treated).
The future of work is about being confident in making personal work-life choices that give you a reason to wake up and do what you do every day.
Sze Keed has close to almost 30 years of experience in the financial services industry in Singapore and a broad range of senior management roles during her career. She joined AIA Singapore in March 2013 as Chief Partnership Distribution Officer and was responsible for maximizing distribution through strategic relationships with bancassurance, brokers, and financial advisories through product expansion, enhanced service levels, and ongoing sales initiatives.
In December 2014, she took on the role of Chief Distribution Officer and was instrumental in strengthening the agency force, boosting the quality, expertise, and productivity of AIA Financial Services Consultants as part of a strategy to help families in Singapore meet their protection, savings, and investment needs. Under her leadership, AIA Singapore’s agency business has gone from strength-to-strength achieving the highest number of MDRT-registered members in Singapore for five consecutive years. Sze Keed also played an instrumental role in setting up our proprietary financial adviser firm, AIA Financial Advisers (FA), in 2017 and developing it to become one of the leading FA firms in Singapore.