A) Purpose

Founded in 2009, the purpose of Add Courage is to encourage and inspire all to achieve their dreams.

Add Courage is a dynamic company dedicated to empowering individuals and organizations to overcome fear and take bold action. Through coaching, workshops, and motivational content, it fosters resilience, leadership, and growth. The brand inspires people to embrace challenges, push boundaries, and achieve their full potential.

With a focus on mindset shifts and actionable strategies, Add Courage helps clients turn fear into fuel for success. Whether in business, personal development, or team-building, its mission is to cultivate courage as a daily practice. The company stands for transformation—proving that bravery, not perfection, drives progress.

B) Corporate Training

We help companies, schools and various organizations to develop and execute training programs that inspire all to better performance and achieving greater results. We have training programs that focus on purpose, values, courage and highly motivational themes.

C) HR Consultancy

We believe that people who are inspired, perform better and achieve more. We help companies to design programs that will inspire their teams and the individuals to higher performance and greater results.

D) Courage For Life

We believe that people will be inspired when they attend our Courage For Life events (Power of Purpose workshops & the Empowered Youth Leadership Conference EYLC) and through the sharing of Courage Stories with each other. We can all learn from each other on how to overcome challenges and adversity.

The Empowered Youth Leadership Conference EYLC began with a simple conversation among friends over coffee, driven by a shared belief that we could make a difference in the lives of today’s youth. With our collective expertise, connections, and resources—no matter how small—we knew we could lead by example. Our goal is to show that no good deed is too small, and every effort counts toward creating a lasting impact. We believe that each one of us, in our unique way, can empower the next generation and shape a brighter future for them. Hence, together, we decided to take a step to spark meaningful endeavour.

The objectives of the EYLC Conference are threefold:

(a) serves as a fun and motivational annual event, designed to inspire and encourage youth to understand and embrace the values of purposeful leadership. By featuring dynamic speakers, interactive workshops, and engaging activities, the conference brings leadership principles to life in a way that resonates with young people. The goal is to show youth that leadership is not just about titles or authority, but about making a meaningful difference in the lives of others. Attendees are encouraged to reflect on their values and how they can apply them to inspire positive change in their communities and beyond. Through these experiences, we aim to ignite a passion for leadership rooted in purpose, empowering youth to become leaders who create lasting social impact.

(b) the conference also serves as a platform to build new, positive friendships among youth, offering them the opportunity to connect with like-minded individuals who share similar goals and values. We recognize that youth today face unique challenges, particularly in navigating the pressures of modern capitalism, such as materialism, social comparison, and the pursuit of success at any cost. Through open discussions and peer support, the conference creates a safe space for youth to share their struggles, gain insights, and build empathy with others. By forming supportive peer networks, participants are encouraged to stay grounded in their principles and face challenges together, reinforcing the power of collaboration and mutual support.

Finally, (c) the conference goes beyond traditional learning by focusing on building values beyond the textbook. While academic achievements are important, we believe in equipping youth with practical skills that extend beyond the classroom. Leadership, emotional intelligence, communication, and critical thinking are all essential skills for navigating today’s world. The conference partners with organizations and mentors to create a support system that helps youth grow holistically, both personally and professionally. These partnerships enable participants to access resources, guidance, and opportunities that will aid in their development long after the conference ends, ensuring a lasting impact on their journey toward purposeful leadership.

E) Education

We provide educational opportunities for the community through the establishment of new schools and growing existing academic institutions.