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About the Company:
Established in 1988, listed since April 1997 and currently traded on the Mainboard of the Singapore Exchange, Serial System owns and operates a synergistic global distribution network built on strong partnerships with suppliers and customers.
Serial System has a customer base of more than 5,000, mostly across Asia, spanning a diverse range of industries such as consumer electronics, telecommunications, household appliances, industrial, electronics manufacturing services, security and surveillance, automotive and medical.
Major suppliers of electronic components distributed by Serial System include ON Semiconductor, OSRAM Opto Semiconductors, Renesas, Goodix, Allegro MicroSystems, GigaDevice, Littelfuse, TE Connectivity, Varta and Monolithic Power Systems Inc. Serial System has also been progressively expanding its product portfolio to support customers within emerging core technologies, such as 5G, Internet of Things (IoT), artificial intelligence, electric and autonomous vehicles etc.
Serial System also boosts demand for its suppliers’ components and support its customers’ product development by adding value through design and other initiatives.
Since its launch in 2014, Serial System’s consumer products distribution business has expanded its portfolio to include computers and peripherals, printers and accessories, covering notebooks, processors, motherboards, SSDs, DRAM, VGA and graphic cards, and printer ink and toner cartridges.
In 2017, Serial System broadened its reach by introducing a new managed print service, supported by distribution networks in Singapore, Indonesia, and Thailand. In 2020, the company ventured into 3D printing by forming a distribution partnership with Netherlands-based UltiMaker for the Asia Pacific region.
Major suppliers of consumer products distributed by Serial System include AMD, MSI, Intel, Gigabyte, PNY, UltiMaker, Viewsonic, Apacer, AOC, Kyocera and BASF.
With 20 offices and 13 warehousing facilities in key Asian markets – Singapore, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, South Korea, Taiwan, Thailand and Vietnam – Serial System has one of the largest and most extensive distribution networks in the region.
Serial System has been engaged in the assembly and distribution of medical devices, offering a comprehensive range of standard and customized perfusion tubing packs since 2011. These products are widely distributed across the Asia Pacific region and are the preferred choice of many leading hospitals. Serial System is also a key player in Singapore’s healthcare and hospitality solutions sector, providing integrated systems that enhance both inpatient and outpatient touchpoints, ultimately improving the overall healthcare experience for patients and medical staff.
Serial System will continue to help its partners to be more competitive in the marketplace, today and in the future.
Name
Serial System Ltd
ACRA
199202071D
Website
Phone
+65-65102408
Year
Founded
1988
Address
8 UBI VIEW, #05-01, SERIAL SYSTEM BUILDING, SINGAPORE 408554
"Transforming Challenges into New Opportunities"
Executive Chairman and Group Chief Executive Officer
Dato' Seri Dr Derek Goh BBM(L)
About the
Director:
Dr. Derek Goh Bak Heng founded Serial System as a sole proprietorship in 1988, incorporated Serial System Ltd in 1992. Derek is the Executive Chairman and Group Chief Executive Officer who leads the management team in executing strategies to achieve the goals set by the Board of Directors.
In 1996, Derek won the “Entrepreneur of the Year Award”, organised by the Rotary Club of Singapore and the Association of Small and Medium Enterprises, supported by the Trade Development Board.
From 1997 to 2000, Derek was the President of The Association of Small & Medium Enterprises (ASME).
In 1997, Derek was elected the National President of JCI Singapore and was conferred the Singapore Youth Award (Individual) for entrepreneurship, the nation’s highest honour for youths.
In 1999, Derek was conferred the ASEAN Best Young Entrepreneur Award 1999 by the ASEAN Secretariat, and the World Association of Small and Medium Enterprises (WASME) Special Honour Award by the World Association of Small and Medium Enterprises on 29 March 2000.
In 2004, Derek was awarded the Public Service Medal (Pingat Bakti Masyarakat) by the President of the Republic of Singapore and in 2010, the Public Service Star Medal (Bintang Bakti Masyarakat) on the National Day Honours 2010.
In 2010, Derek was awarded the “Asia Pacific Entrepreneurship Awards 2010 Entrepreneur of the Year” by the Enterprise Asia.
In 2011, he won the Ernst & Young Entrepreneur of The Year 2011 Singapore Award for the Electronic Components Distribution Category.
In 2014, Derek was elected the President of JCI Senators of South East Asian Nations. In the same year, he was conferred the Darjah Indera Mangku Sultan Mahmud Badaruddin III – (D.I.M.S) which carries the title Dato’ by KDYMM Sultan Mahmud Badaruddin III ( D.K.T., D.K., D.K.II., S.S.M.S., S.P.M.S., S.S.S.M., S.S.P.M., S.P.T.M., S.J.N.) Sultan Negeri Palembang Darussalam.
In 2015, Derek was awarded the International - Singapore ASEAN Leading Brand International Entrepreneur of the Year at the ASEAN Outstanding Business Award 2015. He was also named the “UN Asia Pacific Most Prominent Entrepreneur” co-organised by the Trade and Industry Association Singapore and the United Nations Association of Singapore. He was also awarded one of the “Top Outstanding Leaders in Asia 2015” in the Asia Corporate Excellence & Sustainability Awards 2015.
In that year, he was conferred the Seri Pangeran Temenggong Sultan Mahmud Badaruddin III which carries the title Dato’ Seri by The Sultan of Palembang, Sultan Mahmud Badaruddin III.
In 2021, Derek was awarded the Public Service Star (Bar) Bintang Bakti Masyarakat (Lintang) on the National Day Honours 2021.
In 2023, Derek was also elected as Teochew Poit Ip Huay Kuan President.
In 2025, Derek was also elected as Teochew Business Federation (Singapore) President.
