Eleanor Roosevelt once said, “Learn from the mistakes of others because you can’t live long enough to make them all yourself.” It makes no sense for you to make the same branding mistakes that the best global brands had made
before. Back by popular demand we invited branding expert and author of 6 brand strategy books, Jacky Tai, to share with you the deadliest branding mistakes that you need to avoid. Jacky is director and founder for Unbroken Branding and prior to this, he was the director of brand strategy at PwC Singapore.
Branding Landmines Even the Best Brands Step On
6:00 AM
till
7:30 AM
Jun 30, 2020
Guest Speakers
Unbroken Branding
Founder
Jacky Tai
Jacky is the author of 6 acclaimed brand strategy books including B2B, Killer Differentiators, Get A Name, and Brand Zero, will share with you all of the above.
Alan Ng
Chairperson
Brands For Good
Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.