As part of an Entrepreneurship module in the University of Southern California, Liping developed a business plan for her senior year project. Just 3 months after graduation, she founded Sogurt, the very first fully self-served frozen yogurt concept in Singapore.

Over a span of 9 years, she has created multiple brands across the F&B and service industry, and has since launched and operated her concepts across more than 15 retail spaces.

Encountering major business challenges in 2016, Liping led the business through a restructuring exercise and reinvention initiative which birthed a new concept KARA Cafe and Dessert Bar in 2017.

She expanded distribution channels with the development of a new healthy product line, “Sogurt Spoonful”, the first locally-produced frozen yogurt ice cream with prebiotics and live cultures.

She is also a social media marketing pioneer in Singapore, and has connected with hundreds of millennial female employees under her management.

She seeks to establish a strong culture of empathy, authenticity, vulnerability and unity in diversity for the “Sogirl” community.”

Liping strongly believes in the importance of building healthy families, and adopts a collaborative, multi-generational approach to transforming culture.

She works and engages actively with her parents to enhance her understanding of the mindsets of the older generation, and hopes to be a bridge-builder between the young and old.