Business For Good

Seeteey Pte Ltd

About the Company:

Flour Power is a social enterprise bakery that trains marginalised individuals to bake and produce amazing bakes. 

Flour Power was founded with the hopes of empowering individuals challenged with special needs by equipping them with baking and other occupational skills. We train our employees, also affectionately known as Flour Power Heroes, to bake an assortment of confectioneries such as chiffon cakes, muffins and cookies. 

Our FP Heroes are also taught to package the baked goods and assist in external bake sale events and roadshows. In addition, the bakery also organises regular baking classes for special needs. 

At Flour Power, we embrace differences. While our cookies and cakes may not look perfect, it is made wholeheartedly.


Seeteey Pte Ltd








Blk 247 Hougang Ave 3 #01-444 S(530247)



The Director

Ex-founding General Manager of Project Dignity (Dignity Kitchen™ | Dignity Learn | Dignity Mama | Dignity Outreach), Keat ventured into the unknown with a passion to develop a hawker training programme for the disabled and disadvantaged. Dignity Kitchen™, Asia's first social enterprise foodcourt was awarded Best Social Enterprise of the Year 2015 under the President's Challenge Award. It is also the world's first foodcourt to be awarded ISO 22000.

Keat now owns Flour Power bakery and co-founded Me2 training with the hope of creating great products and services whilst offering support & employment to special needs, his belief is that every individual can achieve their potential in the work force. He oversees the development of a unique training programme using universal design for learning that will allow many successful job placements for persons with disabilities (PWD) and disadvantaged.

Keat is sensitive to the needs of the trainees’ & creative in his solutions for workplace challenges. He continues to build bridges between community partners and the cultures of persons with special needs.

He thrives on empowering & rebuilding lives of individuals who haven’t reached their potential, of supervisors, trainees, of mentors & mentees. Keat is certified in WSQ ACTA (Advanced Certificate in Training and Assessment)

In the industry Keat is trusted, admired & motivated to making a different.

Director's Quote:

Screenshot 2020-10-15 at 1.29.21 PM.png
Screenshot 2020-10-15 at 1.29.27 PM.png
Screenshot 2020-10-15 at 1.29.33 PM.png