Nation Human Resources – Quality Helpers for Quality of Life

About Us - Pioneering Standards, Building Trust in Domestic Employment
Founded in 1993, Nation is one of Singapore’s most established and trusted employment agencies, having successfully placed over 90,000 trained Migrant Domestic Workers (MDWs) in local households. With over three decades of experience, Nation remains committed to elevating industry standards through ethical recruitment, professional training, responsible employer-helper matching, and a steadfast focus on service quality and client satisfaction.

Nation is a proud subsidiary of Advancer Global Limited (SGX: 43Q), the first and only employment agency in Asia—and likely worldwide—offering maid agency services under a publicly listed entity on Singapore Stock Exchange. This affiliation underscores Nation’s leadership, financial transparency, and access to broader resources and innovations.

As the first maid agency in Singapore to achieve both ISO 9001 certification and the IMDA Data Protection Trustmark, Nation demonstrates a deep commitment to operational excellence, data security, and fair employment practices. More than meeting compliance, Nation leads the way in delivering quality, accountability, and care—benefiting both families and domestic workers across the region.

Our Vision. Mission and Values

Nation enVISIONs becoming Singapore’s most trusted and socially responsible domestic employment agency—enriching families and empowering Migrant Domestic Workers through ethical recruitment, comprehensive training, and lifelong support.

Our MISSION is to connect families with well-trained, compassionate domestic helpers while promoting fair and respectful employment practices. We are committed to ensuring the well-being, dignity, and success of every Migrant Domestic Worker we serve, creating harmonious homes and a more inclusive society.

At Nation Maid Agency, our core VALUES guide every aspect of our work. We uphold Integrity by ensuring transparency, honesty, and accountability in all processes and partnerships. We embrace Respect by treating every individual—employers, helpers, and staff—with dignity, empathy, and fairness. Our commitment to Excellence drives us to maintain the highest standards in service, training, and support, ensuring lasting success for every placement. With Compassion, we go beyond compliance to actively care for the well-being and rights of domestic workers. Finally, our sense of Community inspires us to give back both locally and abroad through meaningful outreach efforts that uplift the lives we touch.

Empowering MDWs Through Comprehensive Training

To ensure high-quality and sustainable placements, Nation Maid Agency operates both physical and online training centres, including facilities in the MDWs’ home countries. These centres equip domestic workers with essential skills in housekeeping, eldercare, infant care, and care for persons with disabilities. We also provide customized in-home training and comprehensive post-placement support such as counselling, work permit processing, and dispute mediation—ensuring harmonious and lasting employment relationships.

At Nation, we believe that comprehensive training is the foundation of excellent domestic service. Our online Nation Club platform (nation.club) offers multilingual video tutorials that strengthen MDWs' skills, improve communication, and enhance overall job satisfaction. Complementing this, our dedicated training centre delivers hands-on instruction in real-world household and caregiving tasks, preparing every MDW to confidently meet the needs of Singaporean families.

Championing Social Responsibility and Community Care

Nation extends its commitment to social impact through meaningful community initiatives, both locally and abroad. In Indonesia and Myanmar, Nation organizes charitable outreach programs that provide goody bags and grocery packs to underprivileged families. These efforts not only offer essential supplies but also foster goodwill and strengthen ties with the home communities of its Migrant Domestic Workers (MDWs).

Locally, Nation led a COVID-19 outreach project in Singapore’s Bukit Timah constituency, distributing hygiene care packages to vulnerable households. This initiative reflected the agency’s dedication to supporting those in need, even beyond the scope of its core business operations.

In its ongoing efforts to uplift MDW welfare, Nation actively educates employers on respectful treatment and cultural sensitivity, promoting harmony and inclusivity in homes and society. Further reinforcing this commitment, Nation’s Director currently serves as President of the Domestic Employees Welfare Fund (DEWF) under the Centre for Domestic Employees (CDE). In this leadership role, Nation contributes to initiatives that provide distressed MDWs with temporary shelter, medical aid, and mediation services—underscoring the agency’s ethical approach and deep concern for the well-being of every domestic worker it places.

Client’s Reviews Performance

According to a recent industry review as of 15 April 2025, Nation Maid Agency boasts:

1. Google Reviews Rating: 4.4 to 4.8 stars

2. Retention Rate: 68.64%

3. Transfer Rate: 0.33%

4. Placement Volume: 310

5. Overall Customer Rating: 4.1 / 5

6. Clear Fee Structure: 4.1 / 5

7. Ease of Communication: 4.2 / 5

8. Good FDW Match: 4.0 / 5

9. Recommend to a Friend: 4.0 / 5

The excellent client reviews of Nation Maid Agency on social media reinforce our strong reputation for ethical practices, quality service, and customer satisfaction. These authentic endorsements reflect our positive impact and people-centric culture.

Key Milestones in a Legacy of Trust and Impact

Year

Milestone

1993

Founded as one of Singapore’s pioneer licensed maid agencies.

2000s

Successfully placed thousands of trained Migrant Domestic Workers (MDWs) in households.

2010

Expanded training and matching operations with a focus on ethical recruitment.

2017

Director appointed President of the Domestic Employees Welfare Fund (DEWF) under CDE.

2020

Launched COVID-19 community initiative: gift packs for Bukit Timah residents.

2023

Surpassed 90,000 successful MDW placements since inception.

2024

Maintains strong client satisfaction with 4.4+ star Google ratings across multiple branches.

2025

Recognized for leadership in industry best practices and MDW welfare advocacy.

These key milestones reflect Nation Maid Agency’s long-standing commitment to excellence, ethical recruitment, and community impact. From pioneering beginnings to industry recognition and leadership in MDW welfare, each achievement reinforces our market leadership and trusted reputation as one of Singapore’s most established and socially responsible employment agencies.

Conclusion - Leading with Purpose, Trusted by Families

Nation Maid Agency stands as a trusted leader in the industry, backed by glowing client testimonials and a strong network of conveniently located branches across Singapore. Its unwavering focus on ethical practices, service excellence, and innovation has earned the confidence of both employers and domestic workers. More than just a service provider, Nation is driven by a deeper purpose—to improve lives through meaningful employment. Its guiding mission, Quality Helpers for Quality of Life, reflects a commitment to dignity, respect, and long-term impact. This holistic approach firmly positions Nation not only as a market leader, but as a brand truly built for good.

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