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Adjusting a Model

Design for

Products & Services

Accelerated Leadership in Sustainability (ALS)

This is the start of the next wave of business transformation and innovation. This wave of transformation and innovation is driven by disruptive technology, changing demographics, and the rise of new early, yet creative adopters who understand the potential of technology.


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Leadership in
Sustainabililty (ALS)

Design for
Products & Services


An engaging 3 days programme that provides a hands-on introduction to the principles of Design Thinking in the context of planet-centric design.


Throughout the course we will be sharing real-life case studies to bring the material and methodologies to life.


The participants will be introduced to key phases and tools of the Design Thinking process.


Through hands-on learning exercises using a customised challenge statement the participants will be able to generate empathy for users and develop fresh ideas and concepts.


At the end of the programme each team will have developed and tested an initial high-level concept for a new product or service.

Course Objectives

Upon successful completion of the course, attendees will be able to:

1. Understand user experience design - Application of User Experience Design Principles

2. xplore a real-life business and design challenges – improving user experiences

3. Learn hands-on how design products and services in a user centric manner

4. Bring to life their ideas via prototypes

Who Should Attend

This course is designed for: 

  • Companies wanting to embrace design as a strategic innovation tool, designers of products or services, product managers, leaders and decision makers

  • Product Owners or Business Owners, Designers - a good understanding of the organisation’s product offering and business model is of advantage 

Course Duration

•3 days / 24 hours inclusion of Assessment


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John Chan

  • John is a Design Director and Partner at Chemistry, a strategic experience design consultancy in Singapore and Amsterdam. With over 17 years of experience, John is a master of his craft and passionate about creating meaningful impact through human and planet-centered design.

  • John is skilled in managing complex stakeholders and resolving challenges with grace. He has led the design team for the Founders' Memorial and has extensive experience in citizen-centric design, working with clients such as the Land Transport Authority of Singapore. He oversaw the detail design, setup, and rollout of a 4,000sqft prototyping space for Woodlands Health Campus.

  • John is a certified ACLP facilitator and trainer with more than 1000 hours of experience in planet-centred design and innovation for both public and private sectors. He is also an accredited trainer with the Civil Service College, CIRCO and an Adjunct Teacher at Singapore Polytechnic.

  • John has a BA in Industrial Design (Hons) from the National University of Singapore and completed courses in web and application design and digital user experience design at NUS Institute of Systems Science. He is also a talented illustrator who applies his skills to support clients like HP and start conversations around sensitive topics

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Karin Aue

  • Karin is a Design Designer and Partner at Chemistry, a strategic experience design consultancy in Singapore and Amsterdam. With over 17 years of experience, Karin has honed her consultancy expertise while working for some of the leading agencies such as IDEO.

  • Karin's natural leadership qualities and passion for impact-driven projects enable her to unpack multifaceted problems, resonating with a wide range of stakeholders and inspiring them to solve complex. Her international experience, combined with her skills in strategic design, help her create meaningful new ideas grounded in real human needs.

  • Karin has delivered highly successful projects for both corporate and public sector clients, such as HP, Konica Minolta, IMDA, Singtel, Singapore Tourism Board, and Changi Airport. She is regularly engaged to deliver knowledge leadership sessions on Planet-Centred Design for organisations like Visa, Civil Service College, and General Assembly.

  • Karin holds an MA in Creative Practice for Narrative Environments from Central Saint Martins, London, and a Magister in Communication Design from the University of Applied Arts, Vienna. She is an accredited trainer with the Civil Service College, and a certified ACLP trainer as well as certified with CIRCO to run circular and sustainable design sprints

Fees & Funding

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* For BFG-SIM Certification, average Participant will spend about 14-15 days training
and the estimated cost would be S$850 only (after funding).


Please email to if you would like to find out more.

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*As per SSG’s policy, the GST payable is calculated based on 8% of the nett fee payable after baseline funding subsidy of 70%.

GST payable subjected to revision.

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

1 Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here.

2 Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here.

Course Runs

Design for

Products & Services

Products & Servces

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Accelerated Leadership in Sustainability (ALS)
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