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#Emerge Stronger Series

24

The Value of Intangible Assets That Matters to Your Business

While most businesses track tangible items such as buildings, inventories or machineries, some may not be aware that the value of intangible assets is significant in the long-term if they are properly identified and managed. Intangible assets are critical to corporate value. The lack of reporting may affect valuations for the worse when it comes to business acquisitions or expansion. What are the financial reporting and valuation challenges? How do we identify and value intangible assets that are not only critical in today’s business, but also comparability on financial statements?

Grace Lui

Director, Valuation and Transaction

Nexia TS

Grace oversees the Transactions and Valuation Advisory Services at Nexia TS. She has been involved in various aspects of business advisory work including pre-IPO advisory, reporting accountants, business valuation, valuation for financial reporting and financial due diligence. She has performed internal controls reviews, financial reviews and business planning for various companies. To-date, her industry experience covers manufacturing, electronics distribution, construction, restaurant management, retail, marine and telecommunication.

Esther Wee

President

IIPCC Singapore

Esther is an Of Counsel and Head of IP in Singapore. She handles all aspects of IP relating to trademarks, patents, copyright, industrial designs and confidential information. Her clients include multinational corporations, publicly listed companies and SMEs from a wide range of industries including IT, communications, electrical and electronics, biotechnology, green technology, pharmaceutical, food and drink and retail. Esther is experienced in devising and managing comprehensive IP filing and protection strategies, from advising on pre-emptive measures in registering and securing IP rights, to initiating criminal and civil action against IP infringers through to enforcement actions and/or litigation. She is also a registered patent, trademark and industrial design agent in Malaysia.

23

Impact of Sustainability on Brand Value: Evidence from Singapore’s Companies, ASEAN Next?

Sustainability in businesses has been related to better market values. This is driven by an investor-based perspective which draws from a cost argument. In essence, better sustainability will lower the cost of equity as value increases. In a new study, we found that sustainability, as measured by its reporting, will also lead to higher brand values, thus uncovering a revenue angle. This study is based on evidence from Singapore’s listed companies. The webinar will highlight the relationship between sustainability and brand values in a practical way, with emphasis on implications and insights for business and regulatory leaders. It will then reveal the latest sustainability reporting findings in ASEAN companies, with a view towards examining the impact on brand values.

Prof Lawrence Loh

Director, Centre for Governance and Sustainability

NUS Business School

Prof Lawrence Loh is Director, Centre for Governance and Sustainability (CGS) at the NUS Business School, National University of Singapore (NUS). He is also Associate Professor of Strategy and Policy. Prof Loh received a PhD in Management from Massachusetts Institute of Technology. His thesis on technology governance was awarded first prize in the worldwide doctoral dissertation competition in the field of management information systems. At CGS, Prof Loh leads the Sustainability Reporting initiative covering ASEAN and Singapore corporations. He also steers the Singapore Governance and Transparency Index and the ASEAN Corporate Governance Scorecard projects. Prof Loh heads the studies on board and workplace diversity and business integrity. Prof Loh is a regular commentator on governance and sustainability for many leading global and local media. Over the years, he serves as judge for various prestigious sustainability awards in Asia and Singapore. Prof Loh teaches Governance and Sustainable Business for NUS Executive MBA program. He regularly conducts executive development programs in governance, sustainability and strategy for board directors, senior management and business professionals.

Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.

22

Demystifying Fintech : Fintech and it's evolution from Finance

FinTech is one of the fastest growing sector in the modern economy and a major factor in the fourth industrial revolution, not just in Singapore but globally. It has drastically changed our lifestyles, our future of work and has also disrupted many industries. In this session, we will find out more about Fintech and it's impact to consumers and businesses.

Bernard Soo

CEO

Fintech Academy (FTA)

Bernard is the Chief Executive of Fintech Academy and is currently an Executive Committee Member in the Singapore Fintech Association. He has more than 17 years experience in banking and wealth management industry. During his tenure in banking, Bernard was the Head of Wealth Proposition and Online Equities where he focused on designing customer proposition in the wealth management space and also headed the online equities team in Standard Chartered Bank. His last banking appointment was the Head of Digital Wealth Proposition in UOB where he spearheaded the bank’s digital wealth propositions and digital projects such as Wealth robo-advisor and the MAS Open-Banking (API marketplace) initiative. Currently, helming the Fintech Academy as Chief Executive and Executive Committee of the Singapore Fintech Association, he advocates and champions Financial and Fintech literacy, and spearheads Fintech talent development initiatives for the Singapore Fintech community.

Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.

21

Has Asia Lost It? Dynamic Past, Turbulent Future

Covid-19 has exposed developing Asia’s social, political, and economic fault-lines. In a region obsessed with high economic growth, inequality is rising and social mobility has stalled. In his new book, well-known expert Vasuki Shastry argues that while Asia’s reckoning may have been subject of speculation before the pandemic, Covid-19 has made that inevitable. After benefiting from investment, and trade for several decades, the region’s durable economic model is facing headwinds due to pressures on globalisation and the US-China trade war. Can Asia remain the greatest show on earth?

Vasuki Shastry

Associate Asia Pacific Fellow

Chatham House

Vasuki Shastry is a former journalist who has worked at the International Monetary Fund, the Monetary Authority of Singapore, and Standard Chartered Bank, and is currently serving as an associate Asia-Pacific fellow at Chatham House.

Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.

20

Beyond the 2nd Wave; Opportunities in Developing ASEAN (Part 1)

Is Asean apart of your business or your business is apart of Asean? In this new age of business environment, the rule has changed and you can significantly creates a sustainable model by scaling up to connect with the existing 655 million consumers in the Asean market. Come listen to Jason Lin, Chief Executive Officer of Bizmaker Group and Principal consultant of Singapore Cambodia Business Incubator (SCBI).

Jason Lin

CEO

Bizmaker Group & Principal Consultant of Singapore Cambodia Business Incubator (SCBI).

Jason Lin is the founder and principal consultant for Singapore Cambodia Business Incubator (SCBI) and Executive Director at Office Origin, the largest Co working space and solution provider in Cambodia. SCBI is a trusted leading provider in market entry and management consultancy specialising in Cambodia, Vietnam and Philippines market for both private and commercial clienteles.

Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.

19

IP Commercialisation & Strategy Workshop

Over the past 20 years, intangible assets have become the dominant factor in company valuations. Today approximately 85% of the valuation of the S&P 500 is defined by intangibles, while in 1975, that percentage was just 17%. Intangibles are notoriously difficult to value. Given their slippery nature and their power to generate returns, it’s worth paying attention to the qualities of intangibles. How did they become so powerful? The workshop take a closer look and unravel the power of IP strategy for businesses in the post-covid world.

Jeremy Peh

Senior Partner

Nexgem

Jeremy Peh is a master coach, serial entrepreneur, and a passionate investor. Currently a partner with Critical Thinking Academy and Trugem Capital, an investment holding company, Jeremy focuses on innovative and IP rich companies for his investment in future ready businesses. Prior to becoming an entrepreneur, Jeremy has more than twenty years of working experiences in engineering and management position across different functions: design & engineering, global sourcing & procurement, research & development, and business development.

Esther Wee

President

IIPCC Singapore

Esther is an Of Counsel and Head of IP in Singapore. She handles all aspects of IP relating to trademarks, patents, copyright, industrial designs and confidential information. Her clients include multinational corporations, publicly listed companies and SMEs from a wide range of industries including IT, communications, electrical and electronics, biotechnology, green technology, pharmaceutical, food and drink and retail. Esther is experienced in devising and managing comprehensive IP filing and protection strategies, from advising on pre-emptive measures in registering and securing IP rights, to initiating criminal and civil action against IP infringers through to enforcement actions and/or litigation. She is also a registered patent, trademark and industrial design agent in Malaysia. Esther also assists clients in maximizing the return on their IP investment by advising on licensing or franchising agreements relating to corporate acquisitions, joint ventures and strategic business activities. Esther also provides talks and training seminars on IP to startups, business owners and corporate in-house counsels. She was a regular speaker/trainer at the Malaysian Global Innovation & Creativity Centre (MaGIC). She is also a member of the International IP Commercialisation Council (IIPCC) Singapore Chapter, the International Trademark Association (INTA), Asian Patent Attorney’s Association (APAA), Licensing Executive Society (LES) of Malaysia and Singapore and the Malaysian IP Association (MIPA).

18

How To Position Your Brand To B2B Customers And Investors

How To Position Your Brand To B2B Customers & Investors Branding has often been associated with B2C brands but it is actually more important for B2B companies because of The Risk Factor. Buying a B2B product entails more risk because they usually cost more than consumer products, and if a B2B product fails to perform, the results are often more catastrophic. That is why B2B buyers tend to gravitate to The Strongest Brand In Their Price Range. There are many differences between B2B and B2C brands that require that B2B companies position and market themselves differently. There are also a lot of things B2B brands can learn from their B2C cousins. We have invited B2B branding expert, Mr. Jacky Tai, author of 7 brand strategy books, to share with you on how you can use certain techniques to build a strong B2B brand on your own. Jacky's presentation will cover the following topics: 1. The biggest differences between B2B and B2C branding. 2. The 4 key factors B2B buyers use to determine which brand to buy from. 3. The building blocks that you can use to build a strong B2B brand. 4. The techniques you can use to market your B2B brand more effectively. Join us in this webinar on 22 April 4 - 6 PM if you are trying to find an edge for your B2B brand.

Jacky Tai

Founder

Unbroken Branding

Jacky is the author of 6 acclaimed brand strategy books including B2B, Killer Differentiators, Get A Name, and Brand Zero, will share with you all of the above.

Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.

17

Shocks, Uncertainties & Sustainability: Business Lessons On Risk

2020 has been a year of upheaval, with the COVID-19 pandemic resulting in widespread social and economic disruption. This webinar will explore key lessons on business risk management that we can glean from the current crisis and, more importantly, how we can apply them to mitigate future risks, especially against the backdrop of the climate crisis.

John Sayer

Director

Carbon Care Asia (CCA)

John Sayer has a background in sustainability issues and human development, climate change policy research, organizational management and governance policy. As Director General of Oxfam Hong Kong he helped shape and implement the first Oxfam International advocacy campaign on climate change (2008-2009). He has served on the board of the Ethical Trading Initiative in the UK, helping major corporations develop socially responsible supply chain policies. He has also served on the advisory body of the UN Global Compact on corporate conduct and the Stakeholder Council of the Global Reporting Initiative. In addition to being Research Director of Carbon Care InnoLab, he is a member of the Board of Carbon Care Asia Ltd. He holds a Master of Letters in Development Studies (University of New England).

Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.

16

4 Billion New Customers' Marketplace Through Social System Innovation

Due to rapid increases in computing power, the latest trend of Social Innovation is now a System Change. Silos are seldom profitable, but System Innovation can reduce overheads, reach economies of scale, and enhance profitability when we ‘hunt in packs’. Prof. Jack Sim will give you insights on the amazingly profitable blue ocean marketplace.

Prof. Jack Sim

Founder

BoP Hub & World Toilet Organization

Jack Sim is a Serial entrepreneur and social entrepreneur who has founded 16 businesses. Jack also founded the Restroom Association of Singapore and the World Toilet Organization; he created the UN World Toilet Day (19 Nov) which was unanimously approved by all 193 governments of UN General Assembly. Jack received the Schwab Foundation award for Social Entrepreneur of the Year in 2001, Ashoka Global Fellow in 2007, Queen Elisabeth’s Commonwealth Points of Light Award in 2018, as well as Time Magazine’s Heroes of the Environment in 2008. He also founded the BoP Hub and built a 65,000 sq ft, SDG Center in Singapore to coordinate an effort to transform the 4 billion poor into a massively efficient marketplace to end global poverty.

Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.

15

Opportunities for Responsible Businesses of Tomorrow | Digital Roundtable

Speakers: 1. Thomas Thomas, CEO, ASEAN CSR Network 2. Esther Wee, President, IIPCC Singapore 3. Stuart Tan, CEO, Zero1 Moderated by: Tay Kok Chin, Chairman, Smart Cities Network & ASEAN Leader, Smart Cities Council The global COVID-19 pandemic has been such a major disruptive force globally that it has effected changes in government policies, expedited the demise and rise of industries, and forced changes in our way of lives. With stimulus packages costing billions (and trillions) of dollars by various governments to help the people during this period, it is imperative for the business communities to act responsibly and overcome the challenges. Participants of this Digital Roundtable will hear the various opportunities for the business communities to act responsibly and how they could leverage the stimulus packages to tide through the pandemic with innovations and technologies.

Tay Kok Chin

Chairman

Smart Cities Network

Kok Chin (morderator of this roundtable) is Chairman of the Smart Cities Network. He is also the ASEAN leader of US-based Smart Cities Council, the world’s largest network of smart cities ecosystem stakeholders. Kok Chin has led Smart Cities workshop for Sarawak State Government, Semarang, Jakarta and the Philippines government, with strategic MOU partnerships for inclusive and Sustainable Smart Cities globally. In his last corporate role, he was ASEAN leader for the IBM Smarter Planet and Smart Building Global Alliances and project managed the Smart Cities Challenge for Singapore 2012.

Thomas Thomas

CEO

ASEAN CSR Network

Thomas Thomas is the CEO of the ASEAN CSR Network, a network of Corporate Social Responsibility (CSR) networks in ASEAN. Thomas is also an Honorary Professor of CSR with the Nottingham University Business School, UK; member of the UN Economic and Social Commission for Asia Pacific’s Business Advisory Council; and the lead of the ASEAN Intergovernmental Commission on Human Rights study team on CSR and Human Rights in ASEAN. Thomas was the founding Executive Director of the Singapore Compact for CSR, the national CSR society in Singapore and had co-chaired the National Tripartite Initiative for CSR that formed Singapore Compact. He was the Singapore focal point for UN Global Compact. He was also involved in developing as an Expert and the Chair’s Advisory Group (CAG) for the ISO26000 international guidance standard on social responsibility. Thomas had been active with trade unions, co-operatives, the consumer movement and social enterprises. He was also a Nominated Member of Parliament in Singapore.

14

How do Franchise Businesses Make Money?

The Speaker, Donna Lee, who is the CEO of KG World Pte Ltd and President of IFC (International Franchise Community), will touch on what are the ways franchise businesses have adapted during COVID-19 and what type of franchises are trending in the 2020s.

Donna Lee

CEO, KG World Pte Ltd

President, IFC

Donna has over 29 years of experience in consulting, business advisory, franchise management and entrepreneurship. She is currently the CEO of KG World Pte Ltd and the President of IFC. Donna has a wealth of experience in internationalization of businesses and growth strategies - notably in the Asia Pacific region. She contributes her time and knowledge by being an advisor in various boards, judging panels and advisory committees.

Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.

13

Impact of COVID-19 on Contractual Disputes & Corporate Investigations

Andy will be sharing points from the recently enacted COVID-19 (Temporary Provisions) Act which is a piece of unprecedented legislation passed by Parliament that has a direct impact on contractual obligations and disputes in Singapore. Weiyi will be speaking on recent developments in the area of corporate compliance and investigations.

Andy Lem

Partner Litigation Practice Group

Harry Elias LLP

Andy is a partner in the Litigation Practice Group. He specialises in representing clients in disputes arising from contractual matters, fiduciary duties, negligence, defamation, general asset recovery, probate, infringement of intellectual property and land law. Andy is a Fellow of the Singapore Institute of Arbitrators and was called to the Singapore Bar in 1999 and the Brunei Bar in 2019.

Tan Weiyi

Partner Litigation Practice Group

Harry Elias LLP

Weiyi is a partner in the Litigation Practice Group and specialises in cross-border disputes and corporate investigations. She represents clients in a range of commercial disputes and advises clients in investigations and enforcement actions, focused on corruption, financial fraud, and other white-collar criminal offences. Weiyi is called to the bar in Singapore and admitted to the Roll of Solicitors of England and Wales. She is a Certified Fraud Examiner and serves as President of the Association of Certified Fraud Examiners’ Singapore Chapter.

12

Restore Cashflow & Emerge Stronger after COVID-19

COVID-19 has severely crippled SMEs’ cashflows! Many banks and institutions have introduced several government-support loan packages to provide liquidity to SMEs. However, there are critical areas for SMEs to take note to avoid delays or rejections from banks or investors. Wee Chin Chuan, Director of Oriel Group, will share with how the Supply Chain approach can be used to restore and strengthen cashflow during these times, as well as critical pointers to take note when doing so.

Wee Chin Chuan

Director

Oriel Group

Mr Wee Chin Chuan is the Director of Oriel Group of Companies. His main interest in in supply chain finance. He has invested in supply chain projects in belt and road countries alongside with business partners from US, Central Asia, South Asia, Africa, and ASEAN. He will share with Emerging Stronger participants on the use of supply chain approach to better shape your business’ attractiveness to bankers and investors.

Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.

11

Branding Landmines Even the Best Brands Step On

Eleanor Roosevelt once said, “Learn from the mistakes of others because you can’t live long enough to make them all yourself.” It makes no sense for you to make the same branding mistakes that the best global brands had made before. Back by popular demand we invited branding expert and author of 6 brand strategy books, Jacky Tai, to share with you the deadliest branding mistakes that you need to avoid. Jacky is director and founder for Unbroken Branding and prior to this, he was the director of brand strategy at PwC Singapore.

Jacky Tai

Founder

Unbroken Branding

Jacky is the author of 6 acclaimed brand strategy books including B2B, Killer Differentiators, Get A Name, and Brand Zero, will share with you all of the above.

Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.

10

Winning with Honour: The Short Term versus The Long Term

We are in unchartered waters as the entire world grapples with the rapidly evolving Covid-19 pandemic. How do we deal with an unanticipated and unwelcome situation? “Never waste a crisis,” so it is said. Let's explore the opportunities in these times and how we must win with honour. Join Professor Lim, who was named the Institute of Policy Studies’ fourth SR Nathan Fellow for the Study of Singapore and first Principal Private Secretary to Singapore’s founding Prime Minister, Mr Lee Kuan Yew and chairs the Board of Directors of Honour (Singapore), a charity that seeks to promote a culture of honour and honouring.

Professor Lim Siong Guan

Professor

Former Group President, GIC

Lim Siong Guan is a Professor in the Lee Kuan Yew School of Public Policy, instructing on leadership and change management. He is Advisor to the Group Executive Committee of GIC. GIC is the fund manager for the foreign financial reserves of Singapore. He was the Group President of GIC from 2007 to 2016. He is a member of the Board of Trustees of the Singapore University of Technology and Design, and Senior Fellow of the Singapore Civil Service College. He has chaired the Inland Revenue Authority of Singapore (2004-2006), the Accounting and Corporate Regulatory Authority (2004-2006) and, the Central Provident Fund Board (1986-1994), and has been a board member of many companies including Temasek, the other sovereign wealth fund manager of Singapore. Siong Guan has co-authored with Joanne H. Lim two books. The first was “The Leader, The Teacher & You – Leadership Through the Third Generation,” a book on leadership and governance, which won the Singapore Literature Prize for non-fiction in 2014. The second was "Winning with Honour in Relationships, Family, Organisations, Leadership, and Life, a book on winning in life and work. He is the founder chairman of Honour (Singapore), a charity that seeks to promote the culture of honour and honouring in Singapore. He is a SwissRe Group Advisor and a member of the International Board of the Stars Foundation, a Swiss foundation that promotes leadership development for leaders of the next generation.

Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.

9

Speaking Data Today to Tell Your Success Stories Tomorrow

Leveraging his Data Science and Sociology background, Yoann helps purpose-driven organizations to leverage on Digital and Data to grow and innovate. Entrepreneur, Teacher, Community builder, and most importantly a defender of sustainable development (triple-bottom-line), he is always pushing for more digitalization, helping organizations and people to speak Data and embrace our Data Economy.

Yoann Fol

Founder

Dathappy

Leveraging his Data Science and Sociology background, Yoann helps purpose-driven organizations to leverage on Digital and Data to grow and innovate. Entrepreneur, Teacher, Community builder, and most importantly a defender of sustainable development (triple-bottom-line), he is always pushing for more digitalization, helping organizations and people to speak Data and embrace our Data Economy.

Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.

8

Increasing Chinese Marketshare through Digital Marketing

Join Social Enterprise founder, Hendrick Ho of SEOciety who has helped numerous clients and partners to gain entry and expand into the China market using Chinese marketing platforms such as WeChat, Baidu Douyin etc and alongside helping Chinese companies reach Asia using marketing tools like Google, Facebook, LinkedIn, etc. Hendrick has a deep passion to help people, especially those who are underprivileged, to empower them to fulfil their potential and spur them towards self-sufficiency and better employment.

Hendrick Ho

Co-Founder and Director

SEOciety

Hendrick is experienced with cross-border social media marketing campaigns. He has helped numerous clients and partners to gain entry and expand into the China market using Chinese marketing platforms such as WeChat, Baidu Douyin etc and alongside helping Chinese companies reach Asia using marketing tools like Google, Facebook, LinkedIn, etc. Hendrick has a deep passion to help people, especially those who are underprivileged, to empower them to fulfil their potential and spur them towards self-sufficiency and better employment. Hendrick’s SEOciety is setup as a social enterprise that trains and employs People with Disabilities to do online and social media marketing.

Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.

7

The Business Case for Doing Good

How should businesses respond in order to take advantage of the current economic crisis? Join Glenn Lim, managing director of CEO Asia, as he shares why is it imperative for businesses to developed purposeful profits. This special session will also have Pamela, co-founder of The Bettr Group, a for-profit social business and specialty coffee company in Singapore that aims to change lives through coffee, and Khoon Seng, CEO of Osteopore International, that specialises in the production of 3D printed bioresorbable implants that are used in conjunction with surgical procedures to assist with bone healing. Together they will share their different pathways as impact organisations.

Pamela Chng

Co-Founder

The Bettr Group

Pamela is the co-founder of The Bettr Group, a for-profit social business and specialty coffee company in Singapore that aims to change lives through coffee. Through its education brand Bettr Barista and retail brand Bettr Coffee Co., it empowers lives through its holistic vocational programmes for marginalised women and youth, nurtures direct and sustainable trade across their supply chain, and encourages socially conscious consumption wherever it operates.

Goh Khoon Seng

CEO

Osteopore

Joined Osteopore International as the Chief Executive Officer in 2015. His 35-year career spans both start-ups and global multinational corporations, with responsibilities in research & development, manufacturing, Asia Pacific regional business management, and country management. The last 20 years, prior to Osteopore International, were in Medtronic Inc and Edwards Lifesciences Asia. He was awarded the Star of Excellence in Medtronic and is nominated to the Senior Leadership Team in Edwards Lifesciences.

6

Critical Thinking Is The New Norm

Most business owners were not ready to transform their business despite the accelerating disruptive technologies. However, COVID19 has forced the world toward WFH, online learning, streaming services, video communication, consumer goods and service deliveries. Such new behaviours will likely remain embedded in our daily lives for years to come. Learn about new norms that will quickly shape the business world and gain insight on how to use critical thinking to go through this unprecedented storm.

Jeremy Peh

Senior Partner

Trugem Capital

Jeremy Peh is a master coach, serial entrepreneur, and a passionate investor. Currently a partner with Critical Thinking Academy and Trugem Capital, an investment holding company, Jeremy focuses on innovative and IP rich companies for his investment in future ready businesses. Prior to becoming an entrepreneur, Jeremy has more than twenty years of working experiences in engineering and management position across different functions: design & engineering, global sourcing & procurement, research & development, and business development.

Lim Yau Boon

Senior Partner

Lim-Loges & Masters

Yau Boon has more than 25 years experience in strategy, planning, marketing, operation and business management, across multiple industries in the Asia Pacific, and led marketing & strategy in IBM, SAP and Motorola from 2000-2015, He also co-founded several startups from 1993-2018, and serves as an adjunct lecturer in Singapore Institute of Management. He specializes in market alignment strategy, business model transformation, and disruption management. Prior to his latest entrepreneurial ventures, he was the Vice President, Marketing & Strategy, for SAP Asia Pacific.

5

Capitalising on Cambodia

Hear from a ground expert on the Cambodia market on what is trending, and what you should do in the changing landscape of business expansion into Cambodia. With particular industry recommendation for brands in ecommerce, corporate training, Fast Moving Consumer Goods FMCG owners and so forth. Not to be missed if you are looking to venture into Cambodia in the coming future!

Jason Lin

CEO & Founder

SCBI

Jason Lin is the founder and principal consultant for Singapore Cambodia Business Incubator (SCBI) and Executive Director at Office Origin, the largest Co working space and solution provider in Cambodia. SCBI is a trusted leading provider in market entry and management consultancy specialising in Cambodia and Laos market for both private and commercial clienteles.

Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.

4

How Is IP Relevant in These Challenging Times?

In these challenging times where many are struggling to stay afloat, learn how you can thrive and develop growth strategies by leveraging intellectual property to gain your competitive advantage.

Jason Loh

CEO & Founder

PieceFuture

An innovator at heart, Jason is on a mission to drive the growth of companies through the power of intellectual property. Working technology heavyweights such as Panasonic, Nokia, etc, Jason is an advocate of the active utilisation of intangible assets and is an expert in developing brand and growth strategies for companies through global IP strategies, IP monetisation, IP risk aversions, technology IP innovations and anchoring intellectual property to business strategies.

Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015. He will share about Singapore government grants from his experience as a government officer and as a consultant.

3

Financing in Disruptive Times

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Marc Leong

Head, SME Banking

Maybank Singapore

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Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015. He will share about Singapore government grants from his experience as a government officer and as a consultant.

2

When Will It End?

How can you pivot, position and protect your business during this COVID-19 pandemic? How can you preview, preempt, and prepare oneself to supercharge into the future? The chilling COVID-19 crisis has radically transformed the world beyond recognition. The COVID-19 crisis is accelerating the inevitable shifts and future economy of the 4th Industrial Revolution. We are now in steep in a new age and the same old paradigm that brought us success in the past will become a cardinal cause of failure moving forward.

Charlie Ang

Business Futurist

Innovation Futurist

Charlie has been helping some of the largest companies in the world prepare for the acceleration of technological disruptions and the impact on their industry and business. He is the Founding President of The Innovators Institute and Ambassador of SingularityU Singapore, the local chapter of Singularity University

Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.

1

Building A Powerful Brand

Branding is not rocket science but you do need to understand The 10 Rules Of Branding that all strong brands are built on. You would also definitely want to know how to build your brand with the support of the enhanced branding grant that can support up to 90% of your project investment.

Jacky Tai

Founder

Unbroken Branding

Jacky is the author of 6 acclaimed brand strategy books including B2B, Killer Differentiators, Get A Name, and Brand Zero, will share with you all of the above.

Alan Ng

Chairperson

Brands For Good

Alan spent 8 years in International Enterprise Singapore and 3 years in Intellectual Property Office of Singapore before becoming a consultant to many local SMEs and International Organisation such as Asian Development Bank since 2015.